"streaming" articles

Comcast and Charter Communications announced a 50:50 joint venture between the two cable giants to develop a streaming platform that will be available nationwide. Both companies’ broadband and cable video businesses are excluded from the partnership. Comcast will contribute streaming service Xumo, which Comcast owns, in addition to licensing its aggregated streaming platform Flex and contributing its retail business for its XClass TVs. Charter will contribute $900 million, which will be...

OTT services experienced significant growth during the height of the COVID-19 pandemic. In Q3 2021, 80% of US internet households reported subscribing to at least one OTT service. Meanwhile, just 57% said they subscribed to a traditional pay-tv service, continuing the long, steady decline that began more than five years ago. Initially, direct-to-consumer services were offered by providers like Netflix, founded in 1997. But now, consumers have more options. In fact, the...

The use of streaming video services continues to rise, and people are viewing streaming video entertainment with the expectation that they can access their content whenever, wherever, and on whatever device they want. The increasing diversity of devices on which streaming video is consumed presents a rising challenge within the streaming video ecosystem.  55% of US broadband households now own a smart TV. 58% of those households use the smart TV as the device they access most...

Parks Associates’ Future of Video: OTT, PayTV, and Digital Media continues on Thursday, March 31 with the virtual session Video Distribution Strategies from 11 AM to 1:30 PM CT. This session will address new video distribution strategies from a distribution perspective as consumer expectations of how, when, and where they can consume OTT video have changed. Prior to the session, Melissa de la Rama , Vice President, Distribution, WarnerMedia, provided insights on how HBO Max is...

The comments below are from Parks Associates research team: Paul Erickson, Research Director; Eric Sorensen, Sr. Contributing Analyst, and Jennifer Kent, VP of Research. Parks Associates extensively covers the video services market and all things technology. We welcome any feedback! In light of Netflix's most recent earnings report, the gap between the Big Three and the Non-Big Three continues to narrow. Netflix's dominance in the over-the-top (OTT) streaming sector is...

Parks Associates revealed the Q3 2021 top ten subscription over-the-top (OTT) video services based on number of subscribers, with Netflix as the reigning top subscriber service and Disney+ moving into the top three, pulling ahead of Hulu in number of subscribers. This is the first change in the top three services since the firm started tracking these OTT providers in 2015. “While the Disney+ content portfolio may have allowed it to leapfrog stablemate Hulu in 2021 rankings, its...

The world of OTT services continues to change but no doubt consumers are finding value and experimenting. Parks Associates latest reports that based on quarterly surveys of 10,000 US broadband households, more than 80% of broadband households have at least one OTT service and that the churn rate for OTT services is 44%, with consumers adopting multiple subscriptions and experimenting with different services. Parks Associates notes the 2021 Top 10 OTT List shows the first change in...

Of 10,000 US broadband households, 82% subscribe to at least one OTT service, up 6% year-over-year, while 58% subscribe to a traditional pay-TV service, down 4% year-over-year. Parks Associates’ OTT Video Market Tracker  analyzes market trends and profiles of the nearly 100 over-the-top video service providers in the U.S. and Canada, such as Netflix, HBO, YouTube, and Amazon, with updated deliverables throughout the year throughout the year documenting the following:...