"OTT" articles
In today’s smart TV market, the platform is the battleground. Due to the content consumption, user experience, feature options, and data-related revenue it enables – the smart TV software platform now is nearly as important as the hardware itself.
The modern smart TV market is less than 10 years old. It is a success story of a once-niche concept that has since become an incredibly successful consumer electronics (CE) product and mainstay of the modern connected home....
The comments below are from Parks Associates research team: Paul Erickson, Research Director; Eric Sorensen, Sr. Contributing Analyst, and Jennifer Kent, VP of Research. Parks Associates extensively covers the video services market and all things technology. We welcome any feedback!
In light of Netflix's most recent earnings report, the gap between the Big Three and the Non-Big Three continues to narrow. Netflix's dominance in the over-the-top (OTT) streaming sector is...
Our team felt the excitement last week at CES. Like any event, we diligently planned for months – our speakers, the content, and the delivery of the research were top of mind as we worked towards our first hosted in-person event since we had to move to a virtual schedule in March 2020. The last event we hosted was our annual Smart Energy Summit in Austin Texas in 2020.
Despite all sorts of challenges, our team stayed committed to attending CES and hosting our 16th annual...
Technology is ubiquitous and the impact of the pandemic in all areas of consumer and business is still unfolding. Here are 10 key trends we see in the consumer technology space. Our research in 2022 will continue to be dedicated to understanding the growth and adoption of technology, as well as the business opportunities as a result.
Work and home continue to blur , resulting in new and ongoing investments in technology solutions.
Healthcare services...
Parks Associates revealed the Q3 2021 top ten subscription over-the-top (OTT) video services based on number of subscribers, with Netflix as the reigning top subscriber service and Disney+ moving into the top three, pulling ahead of Hulu in number of subscribers. This is the first change in the top three services since the firm started tracking these OTT providers in 2015.
“While the Disney+ content portfolio may have allowed it to leapfrog stablemate Hulu in 2021 rankings, its...
The world of OTT services continues to change but no doubt consumers are finding value and experimenting. Parks Associates latest reports that based on quarterly surveys of 10,000 US broadband households, more than 80% of broadband households have at least one OTT service and that the churn rate for OTT services is 44%, with consumers adopting multiple subscriptions and experimenting with different services.
Parks Associates notes the 2021 Top 10 OTT List shows the first change in...
Parks Associates research shows that as of 2021, more than one-third of US broadband households are Cord-Cutters who previously subscribed to traditional pay-TV, equating to more than 38 million households. Less than one in 10 are Cord-Nevers who never subscribed to traditional TV, accounting for more than 6 million households.
Though similar in their aversion to traditional pay-TV, these segments are very different. Cord-Cutters are more active than Cord-Nevers in consuming...
Parks Associates ’ Future of Video: OTT, PayTV, and Digital Media continues on Wednesday, December 15 for the session Capturing the Consumer: Video Engagement Strategies from 11 AM to 1:15 PM CT. This session, sponsored by Deltatre , features key industry players who will address customer engagement and acquisition tactics that are emerging, as well as the impact of free trials and other shifts in how OTT services are actively engaging potential and existing customers. Prior to...
