"Market Focus" articles

Parks Associates recently published two consumer research reports that focus on the state of the home energy and home control markets. The reports, Expanding Residential Demand Response Adoption and Winning Business Models from a Consumer Perspective , analyze the current market demand as well as strategies that could expand consumer participation and adoption in both markets. The home energy management report finds that 37% of U.S. broadband households are “very likely” to...

Parks Associates recently release special new research on the state of the TV technology market, specifically as it applies to 4K adoption. The research report, "4K Today: Bringing Ultra HD to Market," finds that 50% of CEDIA dealers believe that 4K technology will make up less than 5% of their business. The new report focus analyzes the current trends affecting 4K adoption in the United States, including the current status of content production and how OTT services...

Parks Associates has released a new consumer analytics report on consumer interest in and adoption levels of home energy management features. The market focus report, " Consumer Segmentation: Who Will Pay for Home Energy Management? " analyzes the overall appeal of different types of smart home features, providing key insights into the top five features consumers identify as most important. 11% of U.S. broadband households already own and use a programmable,...

Parks Associates has released a new market focus, TV Everywhere Use & Authentication . This research analyzes the use of TV Everywhere services by pay-TV subscribers. It presents the latest tracking data on TV Everywhere awareness and identifies why subscribers are or are not using the features. In addition, it analyzes the use of authenticated video services and the extent to which the authentication process is inhibiting use. This market focus also identifies what features...

Parks Associates is currently offering the special research "Google Chromecast Owners" free of charge with the purchase of a Market Focus. Market Focus research features findings and analysis based on Parks Associates' ongoing consumer surveys. Each Market Focus covers a key topic or emerging trend within Parks Associates' areas of coverage, which encompass all aspects of the connected home, digital media distribution, and mobile consumer. For the full list of...

New market focus research from Parks Associates, The Market for Connected Appliances , identifies the key connected appliance features desired by consumers and gauges their willingness to pay for such features, with particular attention to the demand for energy-saving features that would allow utilities to shift energy consumption to off-peak hours. It also assesses the potential to use connectivity to generate revenues through the sale of supplies (e.g., detergents) and the role of...

When you think of consumer electronics devices for at-home health-care, what’s the first thing that comes to mind?  Let me guess, “ I’ve fallen and I can’t get up! ”  Yes, LifeCall (the company behind the ad) forever carved a place in marketing history by turning life-saving technology into the butt of countless jokes.  In the process they not only undermined their own business success but also cast doubt on an entire industry.  (Shouldn’t there be some kind...