Amazon and Netflix went head-to-head at the 2017 Golden Globes Sunday night, as the OTT video services’ original content was up for several awards.

Original content has become an increased focus for OTT video services. Original content provides streaming services with a less expensive option to accumulate new content compared to acquiring licenses from outside sources. In addition, with over 190 OTT video services in North America, original content can create differentiation among services through the exclusivity of original content. Consumers must subscribe to a certain OTT video service, in order to view the desired content. Golden Globe nominations and awards can increase demand for nominated shows through exposure and acclamations.  

The efforts to create original content that resonates with audiences was rewarded as both services, Amazon and Netflix, walked away with 2 awards each. A total of 17 nominations were given to the video streaming services, further placing them as serious contenders in the industry. Amazon won its first Golden Globe in the film category for Manchester by the Sea.

2017 Golden Globe Nominations:

Amazon – Goliath

• Best Performance by an Actor In A Television Series – Drama (WINNER)

Amazon – Manchester by the Sea

• Best Motion Picture – Drama
• Best Performance by an Actor in a Motion Picture – Drama (WINNER)
• Best Performance by an Actress in a Supporting Role in any Motion Picture
• Best Director - Motion Picture
• Best Screenplay - Motion Picture

Amazon – Mozart in the Jungle

• Best Television Series - Musical or Comedy
• Best Performance by an Actor in a Television Series - Musical or Comedy

Amazon – Transparent

• Best Television Series - Musical or Comedy
• Best Performance by an Actor in a Television Series - Musical or Comedy

Amazon – The Salesman

• Best Motion Picture - Foreign Language

Netflix – Stranger Things

• Best Television Series – Drama
• Best Performance by an Actress In A Television Series - Drama

Netflix – The Crown

• Best Television Series – Drama (WINNER)
• Best Performance by an Actress In A Television Series – Drama (WINNER)
• Best Performance by an Actor in a Supporting Role in a Series, Limited Series or Motion Picture Made for Television

Netflix – Divines

• Best Motion Picture - Foreign Language

To receive regular updates on new original content that OTT video services are releasing, check out Parks Associates’ OTT Video Market Tracker. The OTT Video Market Tracker delivers comprehensive tracking of the OTT video services industry, identifies new players in the market, follows changes among existing OTT players, and provides current updates and insights into industry trends and disruption.

If you are interested in Parks Associates’ OTT Video Market Tracker, contact [email protected]. 

Further Reading:

• Nearly 50% of OTT video subscribers have more than one service subscription
• Content Distribution Strategies: Changes in Movie Windowing
• Crossing the Chasm – Understanding Growth in the Smart Home