Wednesday, October 08, 2014

Parks Associates: One-fourth of U.K., German, and Spanish broadband households very interested in smart home devices, especially for safety and security applications

Deutsche Telekom, Icontrol Networks, and Sky Deutschland to highlight innovative business models at CONNECTIONS™ Europe

Approximately 25% of broadband households in the U.K., Germany, and Spain find individual smart home devices “very” appealing, with smart devices such as smoke, water, and CO detectors as the most appealing, according to Parks Associates' 3Q 2014 European consumer data.

The international research firm will host the ninth-annual CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home on 18-19 November 2014 at the Mövenpick Hotel in Amsterdam. The event features five sessions focused on the smart home, with executives speaking from AlertMe, Ayla Networks, Arrayent, Bluelinea, CentraLite Systems, Domoalert, INSTEON,  Icontrol Networks, ROC-Connect, ULE Alliance, ZigBee Alliance, Zipato, and Z-Wave Alliance:

Connecting Smart Products and Smart Home Services

Innovations and Interoperability: Competition within the Smart Home

Channel Strategies and Business Models for the Smart Home

Consumer Tech Support in the Smart Home

Smart Home and IoT: Building Value-Added Services 

“Smart home awareness is low among European consumers, and willingness to purchase smart home packages is not as strong in Europe as it is in the U.S.,” said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. “At CONNECTIONS™ Europe, we will discuss strategies for service providers, security companies, and device manufacturers to overcome low awareness and low familiarity with smart home products and services. Communicating the numerous benefits of smart home solutions is part of a longer, consultative selling process."

Parks Associates research finds 43% of U.S. broadband households are interested in purchasing a smart home package, compared to 22% of broadband households in Germany, 30% in Spain, and 34% in the U.K. Security companies have an advantage in this early market, as 80% of broadband households in the U.K., Spain, and Germany rank home security companies as one their preferred providers for a smart home system.

At CONNECTIONS™ Europe, Greg Roberts, VP, Marketing, Icontrol Networks, and Jon Carter, U.K. Head of Business Development - Connected Home, Deutsche Telekom, will participate in a fireside chart, and Oliver Lewis, SVP, Customer Propositions and Product Management, Sky Deutschland, will present the opening keynote.

CONNECTIONS™ Europe is sponsored by Arrayent, Icontrol Networks, Tyco, ROC-Connect, Verisure, Amdocs, Domoalert, INSTEON, Qualcomm, ULE Alliance, Z-Wave, Ayla Networks, Zipato, AlertMe, MiOS, and Support.com.

For more information, visit www.connectionseurope.com

About CONNECTIONS™ Europe

CONNECTIONS™ Europe: Strategies for Security and Smart Home will be a virtual conference taking place 10-12 November 2020, as part of the CONNECTIONS™ Community. This virtual conference and networking experience will host multiple webinars leading up to the November event, with analyst insights, interactive panels, roundtable discussions, and special networking, taking place July 15, July 29, Aug 19, Sept 16, Oct 7, and Oct 28.

Produced by Parks Associates, the 14th annual CONNECTIONS™ Europe is an executive conference focused on innovative business models, industry partnerships, and technology advancements for smart home solutions, cloud services, and value-added services, including energy management and connected health services.

CONNECTIONS™ Europe combines networking opportunities with visionary keynotes and conference sessions focused on technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations for strategic partnerships and monetization opportunities. http://www.connectionseurope.com

Next: Parks Associates addresses challenges for European pay-TV industry at CONNECTIONS™ Europe
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