Currently, 25% of U.S. broadband households that do not own a smart home device and do not plan to purchase one will not purchase these products due to security and privacy concerns. Addressing consumer privacy and security concerns is a key issue for the industry and Parks Associates At the 23rd-annual CONNECTIONS: The Premier Connected Home Conference, Parks Associates and key industry leaders will explore new opportunities for service providers as well as current attitudes on data privacy. Sponsored by F-Secure, the opening session at CONNECTIONS, “Service Providers: Defining New Roles in the Smart Home,” will be held on Tuesday, May 21 at 3:00 PM and will address opportunities for service providers in the smart home space to capitalize on consumer need.

“F-Secure has been working with hundreds of partners worldwide to develop seamless solutions driven by our AI and machine learning, so they can offer consumers a unique value proposition – security and privacy at home and on-the-go,” says Paul Palmer, Business Development for the Consumer Business Unit at F-Secure.

Other featured research includes:

The growing number of connected devices in consumers’ lives can be immensely valuable, both in creating personalized user experiences and in generating data that can be analyzed to provide expanded benefits.

Three key factors influencing the speed and depth of adoption are consumer ratings for familiarity, value, and affordability across the general industry and for specific devices.

For more information about F-Secure, visit: www.f-secure.com. For more information about the CONNECTIONS Conference, visit: www.connectionsus.com.