Parks Associates’ Sr. Research Analyst Heather Way will present the keynote “New Paths to the Connected Consumer: Multiscreen Experiences and User Interaction,” Wednesday, February 27, 10:00 a.m. at the Digital Asset Management Conference in Los Angeles, CA.

Connected consumer electronics (CE) have opened new avenues to consumers in an increasingly fragmented media environment. In this state-of-the-market address, Parks Associates presents primary consumer research that reveals the connections between CE adoption, usage, and content distribution. The international research firm highlights the disruption caused by new media and presents strategies to effectively reach the digitally connected consumer.

New research from Parks Associates:

• More than 39 million tablets were sold in North America in 2012, an increase of 72% year over year.
• Forty percent of U.S. broadband households now own a tablet, up from 15% in 2011, and 66% of U.S. broadband households will have a tablet by the end of 2013.
• Tablet owners are 1.3 times more likely than smartphone owners to purchase a product using a shopping app.
• North America had over 205 million smartphone owners/users in 2012; ownership will top 300 million by year-end 2016.

“In the past decade, technological advancements have proven a disruptive force in media content delivery, distribution, and monetization,” Way said. “The growth of connected device adoption paired with demand for content, anytime, anywhere drastically alters how content owners and publishers formulate strategies to reach and engage consumers while maintaining control on when, how, and where content is consumed.”  

Parks Associates is a media partner for Digital Asset Management Conference, taking place at the Beverly Hilton. For interviews, contact Holly Sprague, [email protected], 1.720.987.6614.

To view upcoming industry events, visit http://www.parksassociates.com/upcoming-industry-events.

For the latest consumer research and industry news, subscribe to Parks Associates' research newsletters:  http://www.parksassociates.com/newsletters_subscribe

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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