“The introduction of IP-based, multiscreen delivery of video has produced dramatic changes in all aspects of the video industry, including licensing, delivery, consumption and business models,” said Brett Sappington, director of research at Parks Associates. “Today, consumers expect to be able to access movies and TV programming anywhere, anytime, and on any Internet-connected device. Beyond virtualization of DVR functions, cloud DVR can provide consumers with new on-demand video experiences and operators new opportunities for monetization. By getting the right ad in front of the right audience, new ad insertion technologies may well unlock the vast revenue potential of online video services.”

From the press release "Imagine Communications Acquires RGB Networks."

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