According to Barbara Kraus, Director of Research at Parks Associates, nearly 50 percent of video content that U.S. consumers watch on a television is on demand or time shifted. This is up from 38 percent in 2010, reflecting the rapidly changing market and move towards new digital media. In fact, a recent report from Pricewaterhouse Coopers states that OTT television streaming will grow to be a $10.1 billion segment in 2018, up from just $3.3 billion in 2013.

From the press release "Skyworks Enabling Next Generation Over-the-Top Set Top Boxes."

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