Parks Associates CEO to participate and moderate two sessions on Tuesday October 26th and Wednesday October 27th

Tricia Parks, CEO, Parks Associates is participating on the panel, "Managing Household Energy" on Tuesday, October 26th from 3:30 PM. Tricia Parks is also hosting a breakfast briefing, "Getting Consumers to Care about Home Controls" on Wednesday, October 27 at 8:00 AM.

Broadband World Forum Europe focuses on convergence, interoperability, and the transformation of carrier networks and is hosted in Paris, France Oct 26-28, 2010. Tricia Parks’ energy presentation will focus on actions consumers in the U.S. are taking to manage their energy usage as well as on their attitudes towards emerging services to help that effort and the entities offering those services. During the breakfast briefing, she will be highlighting new applications driving home controls systems.

Research from Parks Associates reveals:

• Three applications will drive adoption of control systems over the next five years: energy management, entertainment systems and content control, and remote home self-monitoring. Low consumer awareness and a shortage of affordable installation services currently hinder widespread adoption of home controls. Players should focus their value proposition on specific, easily understood applications in order to build consumer awareness and lay the foundation for future expansion.
• 80% of U.S. broadband households are interested in learning about ways to cut energy expenditures, but utilities and their partners will be challenged in designing solutions to meet consumers’ varying needs and budgets.

What: “Managing Household Energy” Panel Session on Tuesday, Oct 26th at 3:30 PM on Level D in Room Darwin 6

“Getting Consumers to Care About Home Controls” Breakfast Briefing Wednesday, October 27th at 8:00 AM on Level D in Room Darwin 6

Where: CNIT La Defense
2 place de La Defense, Paris, France 92053

Interview: To request an interview or additional information, contact Holly Sprague at [email protected] or +1.720.987.6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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