Tuesday, March 20, 2012

Parks Associates to present consumer research and OTT video business strategies at 2012 IP&TV World Forum

Parks Associates will participate in multiple sessions addressing new OTT video business models, second-screen strategies, and consumer research in video experiences at the 2012 IP&TV World Forum, March 20-22 in London.

According to Parks Associates, the worldwide proliferation of Internet-connectable consumer electronics is a key driver in the deployment and adoption of IP services. In 2011, 98 million households worldwide had a smart TV, which both pay-TV and OTT providers will leverage in deploying online video services. In addition, 22 million households had an Internet-connectable Blu-ray player, 14 million had a digital video media player, and 74 million had a media tablet.

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Parks Associates is a media partner for IP&TV World Forum. The Forum brings together broadcasters from a variety of backgrounds - smart TV, OTT, cable, satellite, terrestrial, and telco - to advance the opportunities presented by IP delivery.

What: Arthur Baanders, EU Research Associate, Parks Associates, is hosting the Analyst Breakfast Briefing, “OTT Business Models: Monetization of Internet Video”, March 20, 8:15 GMT.

Brett Sappington, Director, Research, Parks Associates, is chairing Track 4, “Network And Architectures For TV: Optimising Networks for Hybrid, Cable & OTT”, March 20, 12:00-18:30 GMT.

Brett Sappington is participating in Irdeto’s OTT Strategy Summit: Managing the New User Experience, moderating "Delivering and Seeing the Returns on OTT Multi-screen Services," March 21, 8:00-10:15 GMT.

Jason Paris, Director, Business Development, Parks Associates, and Arthur Baanders are chairing Track 3, “Managing The New User Experience: Digital Home”, March 22, 11:30-17:30 GMT.

When: March 20-22

Where: The National Hall, Olympia Exhibition Centre
Hammersmith Road, London W14 8UX

Press Registration/Information: http://iptv-forum.com/press-registration/

Interviews: Contact Holly Sprague, [email protected], +1.720.987.6614.

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About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 


 

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