Recent research from Parks Associates finds that 69% of US broadband households have used at least one type of online streaming service in the past month. Many OTT video service providers continue to go to market with a singular business model, either subscription, ad-based, or transaction. However, as competition has intensified and the battle for online video viewership and its associated revenue grow, many providers are looking to hybrid business models by blending various approaches together to gain market share and increase their user and revenue base.

Parks Associates’ Future of Video: OTT, PayTV, and Digital Media virtual series continues on Tuesday, December 14 for the session Shift to Hybrid Business Models from 11 AM to 1:15 PM CT. During this session, key industry players will address the industry and consumer trends that are driving hybrid business models.

Register today to gain insights on exclusive research and join interactive conversations with industry experts regarding the advantages and disadvantages of combining two or more business models to fuel growth:

• Kim L. Kurwitz, Chief Marketing Officer, FITE (Flipps Media, and owned by TrillerNet)
• Jason Kwong, Chief Strategy and Digital Officer, Redbox
• Jose Luis Kruyff, Senior Vice President, Americas for OTT & Broadcast, MPP Global
• Devra Prywes, Chief Product Officer, Applicaster
• Erik Ramber, VP, Head of Global Business Development, MediaKind
• Jennifer Kent, Vice President, Research, Parks Associates
• Elizabeth Parks, President, Parks Associates                 

Thank you to our event sponsors Everise, Symphony MediaAI, Comcast Technology Solutions, Deltatre, Brightcove, Future Today, Bitmovin, and Metrological.

Register now for year-round access to all previous and upcoming Future of Video sessions!