As OTT service offerings continue to flood the market and consumers migrate to online video, providers are looking to strategic internal and external partnerships to differentiate their offerings. One type of partnership that has gained significant traction recently is the bundling of OTT services with services inside and outside of the video ecosystem. Bundling partnerships afford OTT service providers the opportunity to reach new audiences, gain market share, and increase their user and revenue bases.

Parks Associates' Future of Video: OTT, PayTV, and Digital Media virtual conference series continues on Wednesday, December 15 for the session OTT Bundling Partnerships from 2 PM to 4:15 PM CT. During this session, key industry leaders will examine he industry and consumer trends driving the need for bundling partnerships and highlights the key ingredients for successful partnerships.

Register today to gain insights on exclusive research and join interactive conversations with industry experts regarding future bundling opportunities:

• Michael McClain, Co-Founder and CFO, Frndly TV
• Susan Agliata, Director of Business Development, OTT Ecosystem, Samsung Electronics
• Matt Durgin, Sr. Director Smart TV Business, LG
• Matt Graham, General Manager, Acorn TV
• Vikrant Mathur, CEO, Future Today
• Miguel Rodrigues, SVP Product, Media & Telecom, Kaltura
• Elizabeth Parks, President, Parks Associates
• Eric Sorensen, Sr. Contributing Analyst, Parks Associates

Thank you to our event sponsors: Everise, Symphony MediaAI, Comcast Technology Solutions, Deltatre, Brightcove, Future Today, Bitmovin, and Metrological.

Register today for year-round access to previous and upcoming Future of Video sessions!