Converged voice and data applications will reduce subscriber churn and increase operators’ ARPU--

A new report from Parks Associates finds worldwide growth in the number of 3G subscribers will motivate service providers, under pressure to maintain customer satisfaction and build revenues, to expand on traditional voice offerings to include converged fixed-mobile services.

Fixed-Mobile Convergence: Consumers and Business Models predicts that the number of 3G subscribers will exceed 2.5 billion worldwide by 2013, with over one billion in Asia alone. The tremendous expansion of this large service population will catalyze the development of fixed-mobile convergence (FMC), creating new service options where users can access video, audio, and community offerings via mobile devices once limited to traditional voice applications.

Fixed-Mobile Convergence: Consumers and Business Models examines the current state of 3G deployments worldwide and the drivers for fixed-mobile convergence.