Operators turning to health services, home security, energy monitoring, entertainment services, and support services for future revenues and growth

Value-added services are the lifeline for future growth and revenues for global broadband providers, who must find ways to stay competitive as broadband services reach saturation levels, according to international research firm Parks Associates.

The firm’s Broadband Services: Global Outlook (Second Edition) reports broadband penetration in South Korea exceeds 90% and many countries in Northern Europe, including Finland, Denmark, the Netherlands, Sweden, and Norway, surpass 75%. In the U.S., 66% of American adults had a high-speed connection at home as of 2010.

“Many operators in North America and Western Europe see the squeeze coming,” said Brett Sappington, Senior Analyst, Parks Associates. “Initiatives by global ISPs include remote health services, home security, energy monitoring, and entertainment services. Premium technical support is also an opportunity for growth, but the appetite for fee-based services varies among different cultures. While consumers in North America are more widely accepting of premium support services, Asian consumers are sensitive to fee-based support, believing it is part of the basic service."

In the U.S., 52% of broadband consumers are interested in premium technical support services from their broadband provider; 43% are interested in home monitoring and security services.

Verizon is conducting trials of a home automation and control service unveiled at CES 2011. Home security offerings include IP-based cameras that stream video to an iPhone and fully monitored security systems that notify security guards when an alarm is tripped. AT&T, Comcast, Orange, J:Com, and SK Telecom have announced or currently offer automation or home security services.

Many of the world's largest ISPs, including Bell Canada, British Telecom, Ziggo, Korea Telecom, and Telstra, have launched premium technical support, ranging from antivirus protection to in-home networking services.

Broadband Services: Global Outlook (Second Edition) analyzes the current and future market for consumer broadband services around the world and the emerging value-added services that will emerge in the near future. For information, visit http://www.parksassociates.com or contact 972-490-1113, [email protected].

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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