French broadband homes show strongest preference for multiscreen access to PVR content

In advance of the IBC 2011 conference, Parks Associates released new research today revealing consumers in Western Europe value multidevice access to recorded TV programs over other new video services, including access to live TV.

Given a choice of new TV features, including 3DTV, online video access, and multiscreen services, 47% of broadband households in Western Europe’s largest countries selected viewing recorded programs on any Internet-connected device as one of their top three features. By comparison, 30% selected live TV as one of their top preferences. The results are from Parks Associates’ Connected Consumer in Europe, a consumer study that examines services received and desired, digital product ownership and purchasing, demand for value-added services, use of digital media, and mobile/convergence habits and usage.

Preference for viewing recorded content on a computer, tablet, smartphone, or other Internet-connected device was consistent across all countries surveyed. The greatest difference was among French households, with 51% selecting recorded content versus 30% picking live TV. Consumers in the U.K. valued both multiscreen services, with 48% choosing recorded TV and 36% selecting live TV, and multiscreen services overall were the least popular in German homes.

“Multiscreen access to live and on-demand TV programming is available across Europe, but consumers want access to their recorded content,” said Brett Sappington, Director, Research, Parks Associates. “Consumers use PVRs to record their favorite shows, effectively creating a personalized TV playlist, and they value unfettered access to this programming. At our upcoming CONNECTIONS™ Europe conference, we will discuss strategies for operators to leverage this unmet demand to their benefit.”

Parks Associates will host CONNECTIONS™ Europe: Cloud Services, CE & Service Provider Strategies on November 8-9, 2011, in Amsterdam. The event features consumer research from Connected Consumer in Europe, which surveyed 10,000 broadband households across France, Germany, Italy, Spain, and the U.K., providing a detailed picture of the broadband home and the use of digital media on connected devices.

For information, visit http://www.parksassociates.com, http://www.connectionseurope.com, or contact 972-490-1113, [email protected].

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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