Parks Associates Reports Global Smartphone Unit Sales Will Exceed 800 Million in 2015

International research firm Parks Associates forecasts over 2 billion people worldwide will own at least one smartphone in 2015, with unit sales growing over 175% from 2010.

Hardware and software innovations, such as dual-facing camera-supported video chat and app-enabled content consumption, will continue to drive this market through the down economy. The firm's latest report Smartphone: King of Convergence (Second Edition) says smartphone shipments jumped 70% in 2010, with approximately 500 million users.

“Smartphones represent a new lifestyle,” said Harry Wang, Director, Mobile Research, Parks Associates. “Consumer desire for that lifestyle has accelerated the traditional mobile phone replacement cycle and will drive near-term hypergrowth of the smartphone market.”

The most successful manufacturers, including HTC, Samsung, and Apple, were also the most innovative. Companies slow to innovate, including Nokia and RIM, have suffered declining market share. According to the report, RIM’s smartphone market share declined from 19.8% in 2009 to 16.5% in 2010, while Apple’s share of the smartphone market grew from 13.9% to 15.8% in the same period.

The market for non-device revenues is changing as well due to innovative new applications being developed and sold throughout the value chain. “The old mobile ecosystem is broken, and the new order has yet to be established,” said Jennifer Kent, Research Analyst, Parks Associates. “Carriers must become the leaders or risk ceding revenue streams to emerging competitors in the mobile broadband content and application market. However, the fragmentation of the application market may drive enough developers to Wholesale Applications Community (WAC), a carrier-initiated, cross-platform mobile app distribution effort, to keep carriers in the game.”

CONNECTIONS™, hosted by Parks Associates on June 28-30 in Santa Clara, will feature multiple sessions analyzing the markets for smartphones and mobile apps, services, and devices. The research firm is also hosting the pre-show workshop "Mobile Technology in the Home: Monetizing Connectivity and Content" on June 28.

For more information, visit http://www.parksassociates.com, http://www.connectionsus.com, or contact 972-490-1113, [email protected].

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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