New research from Parks Associates finds over 50% of U.S. broadband households want the ability to scan barcodes for product price and promotional information on their next mobile phone. The international market research firm's new whitepaper "Mobile Payment—Stepping into Uncharted Territory,” released ahead of this week's GSMA Mobile World Congress, reports 37% of U.S. mobile phone owners find the mobile wallet concept appealing, with interest highest among younger households and smartphone owners.

“For consumers, the most attractive benefit of mobile payment apps is they reduce the number of credit cards they have to carry,” said Harry Wang, Director, Mobile and Health Research, Parks Associates. “The mobile phone is the main device people use to organize their lives, and mobile payment solutions offer significant conveniences, including organizing receipts and eliminating the need to carry cash.”

"Mobile Payment—Stepping into Uncharted Territory” reports that various mobile payment technologies, including the emerging NFC-based retail mobile wallet solutions, processed over $10 billion in transactions in 2011 in the North American market alone, with consumer interest in mobile payments steadily increasing. The whitepaper highlights new types of mobile payment technologies and solutions and analyzes current and future benefits to consumers, mobile carriers, small and medium businesses, mobile app and solution developers, and brick-and-mortar retailers.

Currently, 50% of U.S. broadband households own a smartphone, and 80% of U.S. mobile phone users have a web browser on their mobile handset. Mobile payment, or mPayment, is the purchase of goods or services (physical, digital, or virtual) for which a mobile phone is used in the payment process, either in person, in a retail store, or remotely, using mobile broadband access or cellular network infrastructure.

Harry Wang is attending Mobile World Congress in Barcelona this week. Contact Parks Associates to request a meeting.

Download the whitepaper at http://www.parksassociates.com/mobilepayment or contact 972-490-1113, [email protected].

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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