37% of US SMBs are likely to purchase cybersecurity services over the next six months

Parks Associates announced today that Comcast Business, Bitdefender, Alarm.com, Cox Communications, Johnson Controls, and Synamedia will participate in Smart Products - Serving the SMB Market, the opening session for the 25^th annual CONNECTIONS™: Premier Connected Home Conference on Wednesday, March 24, 12:30 p.m. CT. Event sponsors include Bitdefender, Alarm.com, Calix, Cox Communications, Tuya, Plume, and Airties.

The international research firm will present its latest data on consumer demand in the SMB market, including opportunities for service providers, device and system makers, and IoT solution providers to compete and deploy new value-added services in the small business sector. The research firm reports 52% of SMBs are concerned about cybersecurity regarding employees’ home networks, while 21% report an increase in need for products and services to protect or monitor the physical safety of the business.

“One-third of SMBs have already increased spending on solutions such as voice and video conferencing services, internet access, IT devices, and support, and 37% are likely to purchase cybersecurity services over the next six months,” said Jennifer Kent, VP, Research, Parks Associates. “Managing and securing networks, and supporting the ever-growing portfolio of end-user devices are top priorities, and they are increasingly turning to ISPs for Wi-Fi management, network security, and other value-added services.”

Smart Products - Serving the SMB Market keynote speaker Christian Nascimento, VP of Product, Comcast Business, will explore the increased importance of connectivity services to SMBs, followed by an Executive Q&A session with Razvan Todor, Director of Connected Home Security, Bitdefender. An interactive panel discussion addresses the shifts in the SMB market with these featured executives:

• Andrew Goldberg, VP of Strategic Planning & Analysis, Cox Communications
• James Reno, Sr. Director - Commercial Business, Alarm.com
• Peter Suica, Director of National and Strategic Accounts, Johnson Controls
• JT Taylor, Product Marketing Lead, Synamedia

“The ‘not much to steal’ myth, common among SMBs owners is not confirmed in the real life. They have less secure networks, easier to breach. Hackers will always go for the ‘low-hanging fruit’ rather than investing time for a big target that in the end might not be breached,” said Razvan Todor, Director of Connected Home Security, Bitdefender. “To keep pace with these threats, SMBs need to find a solution that will allow them to employ enterprise-grade inspection and filtering technologies tailored for their network environment without the overhead of a dedicated security department.”

“Start-ups and small and mid-size businesses are increasingly seeking complex, customized technology solutions that rival large enterprises and equip them to operate more efficiently, provide higher levels of service to their customers, and thrive in a competitive market,” said Andrew Goldberg, VP of Strategic Planning & Analysis, Cox Communications. “To meet evolving customer requirements, Cox has moved beyond connectivity to managed software, infrastructure and devices, cloud solutions, remote healthcare, and more that define and support the smart working environments that businesses demand today.”

“There’s a growing need for business owners to remotely administer employees,” said James Reno, senior director of commercial business at Alarm.com. “Combining intrusion, access control, video surveillance, and more on a single platform and managing it all through one interface means business owners can multitask more efficiently and virtually be in more places at once without stepping foot out their door.”

For 25 years, CONNECTIONS™ has brought together thousands of industry players from the consumer technology ecosystem for networking opportunities, consumer and industry research from the Parks Associates analyst team, insights from visionary speakers, and thoughtful, curated sessions focused on technology innovations, consumer behavior, and product and service adoption and trends.

To request data or an interview, contact Rosey Ulpino, [email protected], 972-490-1113.

About CONNECTIONS™

Parks Associates' 27th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference on May 23-25, 2023 and multiple virtual sessions hosted throughout 2023. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2023 features an in-person conference on May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5. For more information, contact [email protected], call 972-490-1113, visit www.connectionsconference.com.

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