Smart Home Tracker analyzes competitive smart home landscape

New research from Parks Associates finds consumer familiarity with video doorbells has increased by 57% over the past year. The firm’s Smart Home Tracker reveals video doorbells now have the fourth highest adoption rate among smart home products in the US market, with very high growth potential in 2019.

“One-quarter of broadband households report intention to purchase a smart video doorbell in the next 12 months,” said Patrice Samuels, Senior Analyst, Parks Associates. “Leading brands, including Ring, SimpliSafe, and Netatmo, all released new products in this category at the end of 2018. Several firms also announced new video doorbells at CES 2019, leading to a very competitive market. Parks Associates forecasts close to four million unit sales in 2019, up to more than five million by 2023.”

The Smart Home Tracker notes Kasa, Ezviz, Tuya, and Maximus were among the firms announcing new smart doorbells at CES 2019. As more products become available, manufacturers will look to differentiate their offerings through unique, innovative features or by targeting new consumer segments. For example, the Ring designed its Door Cam model to target MDU residents, which will expand its market in the US and Europe.

“Many smart doorbells are bought standalone, but almost all of these products are part of a smart product ecosystem, where the manufacturer also offers smart cameras, thermostats, or other sensors,” Samuels said. “The current popularity of smart doorbells helps raise the adoption prospects for a host of smart home devices.”

Smart Home Tracker provides the market intelligence for companies to navigate and succeed in this competitive landscape. It give an analysis of key industry trends, market shifts, and player announcements, as well as a competitive analysis on leading products in all key product categories:

• Smart Door Locks
• Smart Thermostats
• Smart Garage Door Openers
• Smart Doorbells with Camera
• Smart Light bulbs
• Smart Cameras
• Smart In-Wall Switch
• Smart Plug/Adapter Module
• Outdoor Light Fixture w/ Camera
• Smart Water leak/Humidity Detectors
• Smart Water Shut-Off Valves
• Smart Smoke + CO Detectors
• Smart Sprinkler Systems
   

For information about the Smart Home Tracker, contact [email protected]. To schedule an interview with an analyst or to request specific research data, please contact Elizabeth Parks at [email protected], 972-996-0202.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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