Research firm recommends developers continue to target video and gaming apps on smart TVs to drive new revenues

New industry research from Parks Associates shows app developers are targeting the smart TV platform as the next significant growth area as nearly 80% of smart-TV owners regularly use apps. App Development and Distribution Models details the app development process and monetization strategies for multiple platforms, including smartphones, tablets, smart TVs, and connected cars.

“Smartphones have the highest penetration rate of app platforms at 60% of U.S. broadband households, but smart TV adoption will reach nearly 25% of all U.S. households in 2013," said Heather Way, Senior Research Analyst, Parks Associates. "App developers are focusing on the smart TV platform for new apps, and TV manufacturers such as Samsung and LG already have their own app developer programs, which control app distribution and monetization."

Samsung launched a new line of smart TVs at CES 2013, including a smart screen featuring apps from Netflix, Twitter, YouTube, Fox, and Spotify. Panasonic showed a smart TV controlled by a tablet-based app.

Parks Associates reports that among smart-TV app users, 43% use an app to watch video and 45% use an app to play games.

"Seventy-nine percent of smart TV owners are regular app users, but the use cases for TV apps are different than smartphones and tablets," Way said. "TV viewing is a lean-back, shared experience, with apps as access points to complementary content, whereas smartphone app use is more personalized. Apps will alter the TV-viewing experience by opening new avenues to discover content and also serve as means for content owners to push premium content to households."

Parks Associates notes that developers must leverage existing skill sets to break down technical and financial barriers of delivering content across multiple Internet-connected devices. Emphasis on cross-platform app development will continue to increase as connected cars are also emerging as significant app platforms.

For information on App Development and Distribution Models, visit www.parksassociates.com or contact [email protected], 972-490-1113.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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