International research firm produces sessions for Disruptive Media Conference at 2014 NAB Show

Parks Associates announced new U.S. consumer research today at the 2014 NAB Show showing more Roku owners than Apple TV owners use an over-the-top (OTT) service. The firm's Streaming CE and Content Purchasing Habits finds 86% of Roku owners compared to 77% of Apple TV owners use a subscription OTT service of any kind. Seventy-five percent of Roku owners use Netflix, while 63% of Apple TV owners use it.

“More Roku owners use Netflix, but more Apple TV owners use Amazon Prime Instant Video (40% vs. 28%),” said Brett Sappington, director, research, Parks Associates. “At the Disruptive Media Conference at NAB Show, I will discuss these types of trends and how they are changing the landscape for connected devices and services.”

The research also shows the amount a household spends on OTT increases with the number of devices, with the connected game console as the initial entry point for OTT video.

"Many pay-TV subscribers are also OTT users, but they have to move outside of their provider's service interface to access OTT content," Sappington said. "Pay-TV providers ultimately need to retain access to the viewer, but operator set-top boxes have long been closed to anyone other than the pay-TV provider. Some are considering how they can facilitate the OTT experience without losing connection to the consumer."

Brett Sappington will discuss the research and address video usage trends at the Disruptive Media Conference during the 2014 NAB Show, April 9-10 at the Las Vegas Convention Center, in sessions produced by the research firm. Sappington will moderate the company’s two sessions on Wednesday, April 9:

Disruption and Opportunity in the Connected Home, 12:15-1:00 p.m.

• Jim Denney, VP, Product Marketing, TiVo
• Roger Keating, SVP, Digital Media, Hearst Television
• John Blinkiewicz, AVP, U-verse Marketing, AT&T
•  Dan Cohen, Executive VP, Pay Television and Digital, Disney ABC Television Group

Upended: Disruption and the New Connected Ecosystem, 2:00-2:45 p.m.

• Jim Funk, SVP Product Management, Roku
• Eric F. Reed, VP, Entertainment and Tech Policy, Verizon
• Chris Wagner, Co-Founder, Neulion
• Jeff Allen, Head, Business and Corporate Development, Clearleap

For more information on Parks Associates research or to request a meeting with Brett Sappington at the Disruptive Media Conference, please contact Holly Sprague at [email protected].

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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