Analyst Addresses Mobile Data Market During Mobile World Congress

While attending Mobile World Congress this week, Parks Associates released mobile industry research showing roughly 29% of U.S. broadband users watch video on a mobile phone monthly, with the average user watching 1.7 hours of video on a mobile phone each week.

"Since 2008, revenues from voice services for the top-four U.S. mobile network operators (MNOs) have declined 6%, while data revenues have grown 129%," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “Mobile data revenues will be key to offsetting stagnant growth in voice revenues. Most major MNOs worldwide are transitioning or have already adopted tiered or shared usage-based data plans, and they will continue to experiment with pricing models to optimize the revenue-generation potential of mobile data access.”

Parks Associates’ mobile industry research report Optimization & Monetization Mobile Data Traffic shows MNOs face increasing competition from OTT players, particularly in the area of messaging and multimedia value-added services (VAS), and the revenues from these sources are steadily declining. Analysts say MNOs will have to find ways of generating revenues, such as launching their own OTT services, partnering with OTT service providers, or bundling VAS services with data plans, to create value and differentiation from competitors.

Parks Associates mobile research also shows:

• The number of people in North America who watch mobile video and TV shows on mobile devices at least weekly will increase to 173 million by 2017.
• Smartphone ownership in North America will top 300 million by year-end 2016.
• U.S. tablet owners are 1.3 times more likely than smartphone owners to purchase a product using a shopping app.
• Within a 30-day period, almost 20% of U.S. smartphone users and 27% of U.S. tablet owners make in-app purchases.

Harry Wang is attending Mobile World Congress, and he is available to comment on topics and announcements at the conference. To request a meeting during the event, or for more information on mobile research from Parks Associates, please contact Holly Sprague at [email protected].

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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