Parks Associates Research Director to present “Who is Watching TV Everywhere” at The Cable Show

Brett Sappington, Director, Research, Parks Associates, will present consumer research on multiscreen services during the session “Who is Watching TV Everywhere” at The Cable Show’s Imagine Park on June 11 at 12:45 P.M.

Parks Associates estimates nearly 115 million U.S. and Canadian pay-TV subscribers will be able to receive multiscreen services from their existing pay-TV provider by 2016. That same year, 90 million subscribers in Western Europe will be able to receive these services, and over 50 million subscribers each in Eastern Europe and Asia-Pacific will have access to TV Everywhere multiscreen services.

"TV Everywhere has quickly become a standard offering for pay-TV providers, and now the key challenge facing them is how to monetize these services," Sappington said. "At The Cable Show, we will explore which pay-TV subscribers use TV Everywhere services with an in-depth analysis of Parks Associates' consumer research."

The Cable Show 2013 is NCTA’s 62nd annual convention and international exposition and the cable industry’s premier U.S. event. The event, June 10-12 at the Walter E. Washington Convention Center, combines entertainment, information, and communications in addressing the infrastructure, services, and strategies coming together to create powerful new capabilities.

What: “Who is Watching TV Everywhere”
As cable operators are adding TV Everywhere services, a question arises: Who is actually using TV Everywhere services? This presentation provides a profile of TV Everywhere users and how they differ from average pay-TV subscribers.

Presenter: Brett Sappington, Director, Research, Parks Associates

When: June 11, 12:45-1:30 P.M.

Where: Imagine Park, Booth 2133
Walter E. Washington Convention Center
801 Mount Vernon Place NW
Washington, DC 20001

Press Registration/Information: Contact Lauren Martella to request a pass or register at http://2013.thecableshow.com/.

Interview: To request an interview or additional information, contact Holly Sprague at [email protected], 1.720.987.6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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