Over 50% of Apple Siri and Google Now users “very” satisfied with voice-recognition features

Parks Associates' Voice Recognition & Control on Mobile Devices, based on multiple consumer surveys including a March 2013 survey of smartphone owners, finds a majority of both Apple iPhone Siri users and Google Now users are “very” satisfied with the voice control and recognition technologies. Specifically 55% of Apple Siri users and 50% of Google Now users are “very” satisfied with the technologies.

“Adoption rates for voice control technologies have increased over the last year; roughly one-fifth of broadband users surveyed use either Siri or Google Now,” said John Barrett, director, consumer analytics, Parks Associates. “Both Apple’s Siri technology and Google Now are commonly used to look up information and send text messages. However, over 50% of Siri users play music or schedule events with the technology, a much higher rate than Google Now users."

Parks Associates analysts say the future outlook for voice control technologies received a boost when Intel Capital announced it will invest $100 million over 2-3 years in perceptual computing technologies, including voice and gesture control.

Parks Associates research:

• 48% of Siri users and 39% of Google Now users use the feature for five or more activities monthly
• 77% of Siri users and 70% of Google Now users use it to look up information
• 71% of Siri users and 74% of Google Now users use it to send text messages

“Roughly one-half of those using these features say it is 'very important' to have voice control on their next smartphone, and our research shows this consumer demand is expanding to TVs and other connected home devices,” Barrett said.

Parks Associates research also shows consumers perceive safety benefits in using voice control, notably in connected cars where it enables hands-free operation while driving.

For information, visit www.parksassociates.com or contact [email protected], 972-490-1113.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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