Parks Associates Research Director Brett Sappington presents new TV-viewing research at TV Connect, March 21

New online video research from Parks Associates reveals consumers want to be able to access online video as part of their pay-TV service. More than one-half of U.S. broadband households would like to have a YouTube on-demand feature with their pay-TV services.  Brett Sappington, Director, Research, Parks Associates will present new business models and delivery strategies for pay-TV and premium service offerings at the 2013 TV Connect Conference, in the session "Analyzing the Evolution of Content Creation," Thursday, March 21, 15:10-15:30 in London.

“U.S. pay-TV operators enjoy higher ARPU than their counterparts in other countries, allowing them to test and deploy a variety of new services, although many international providers are making similar moves,” Sappington said. “For example, Virgin Media has added a YouTube app to its EPG for its TiVo customers, answering their demand for access to online video. This presentation addresses how consumers are changing their video-viewing habits as a result of online content and premium services and how operators are changing business models and offerings.“

Parks Associates research finds 28% of U.S. broadband households watched a full-length movie on a computer in the last two weeks.

The 2013 TV Connect Conference (formerly IP&TV World Forum) takes place March 19-21 at London’s Olympia Exhibition Centre. The name change reflects the changing nature of the ecosystem, which has become more convergent and strategic. New players from the world of apps, advertising, content and new media are having a greater influence on the industry's evolution. This change reflects the coming of age of the industry, which is moving away from a focus purely on technology and shifting more towards services and experiences.

Parks Associates is a diamond media partner for TV Connect.

For a list of other upcoming events that Parks Associates is participating in, visit http://www.parksassociates.com/upcoming-industry-events.

Visit http://www.parksassociates.com or contact [email protected], 972-490-1113 for information.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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