Monday, May 21, 2012

Parks Associates: Mobile value-added services (VAS) generated revenues of $14.5 billion worldwide for mobile operators in 2011

Parks Associates’ Harry Wang to address impact of OTT Video on mobile networks at 2012 LTE World Summit

Parks Associates research finds mobile branded data services, also termed mobile value-added services (VAS), generated estimated revenues worldwide of $14.5 billion for mobile operators in 2011. Harry Wang, Director, Health & Mobile Research, Parks Associates, will discuss the new business climate for global mobile operators at LTE World Summit, May 23-24, Barcelona.

Mr. Wang heads the Mobile and Portable research division of Parks Associates, which will soon release the report Driving 4G Adoption: Global Mobile Innovations. He will participate in several sessions and chair a half-day of sessions, presenting consumer data and discussing business strategies for operators as they shift focus from voice and messaging services to mobile data, with video, web, and second-screen services.

Mr. Wang will present during the panel session “Video and Premium Content on LTE networks,” May 23, 5:35 p.m. He will address the impact of video on mobile networks and monetization strategies. Other participants include representatives from Accenture, F5 Networks, Fring, and Telio.

“Effective network management creates new ways to drive revenue growth. New services such as video calling require substantial bandwidth and high levels of quality-of-service assurance,” Wang said. “Operators need to quickly figure out how to leverage their network to enable their own branded video-calling services or risk losing this future revenue stream to their competitors.”

On May 24, Harry Wang will host the breakfast briefing "Valued-added Service (VAS) for Mobile Operators: Innovations and Business Models" and chair "Track 11: Devices/Smartphone Developments," 2:30-6:00 P.M.

To meet with Harry Wang or for more information on Parks Associates research, contact [email protected], visit www.parksassociates.com, or call 972-490-1113. He will also present mobile research and analysis at CONNECTIONS™ at TIA, June 5-7, www.connectionsconference.com.

For more information, visit http://www.parksassociates.com or contact 972-490-1113, [email protected].

More information about CONNECTIONS™ at TIA can be found at www.connectionsconference.com.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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