Parks Associates Senior Analyst to present connected car and mobile research this week at LTE North America and Connected Cars North America  

Research from Parks Associates shows 33% of U.S. broadband households are highly interested in connected-car features that include the ability to listen to online music/audio. Only 16% are very interested in online video features for passengers, but in both instances, interest skews strongly toward smartphone owners.

“One-third of car owners, and over 50% of luxury car owners, now have connected-car capabilities, and most of them use the features on at least a monthly basis,” said Jennifer Kent, Senior Analyst, Parks Associates. "The ability to play MP3 files on the car stereo is most common by far, but communication features such as the ability to listen to texts/email read aloud are becoming more popular. Twenty percent of U.S. vehicle owners in broadband households have this feature."

Kent will be participating at LTE North America and Connected Cars North America this week in Dallas. The 2013 research “The Connected Car is Here” shows the most appealing connected-car features are those that provide navigation, vehicle performance information, and hands-free calling. Conversely, one-half of car drivers do not find website access or the ability to access news apps appealing.

“The rapid growth in smartphone adoption combined with the development of a robust app industry has educated consumers on the benefits and possibilities of in-car connectivity," Kent said. “Smartphone owners are far more likely to value connected car capabilities, and roughly three-quarters of those valuing connected car capabilities have smartphones.”

Jennifer Kent will present new research at Connected Cars North America on Thursday, November 21, 3:10-3:40 P.M., “What Business Models will create Value in Connectivity for Consumers?”, and 5:00-5:20 P.M.,  “Understanding the Requirements of In-Vehicle HMI.”

She will also chair Track 1: Monetizing LTE at LTE North America on Friday, November 22.

Press Registration/Information: Contact Jerri Barrett to request a press pass for LTE North America or register here. Contact Bernadett Nagy to request a press pass for Connected Cars North America or register here. 

Interview: To request an interview or additional research, contact Holly Sprague, 720.987.6614.

For information, visit www.parksassociates.com or contact [email protected], 972-490-1113.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

Next: Mobile Wallet Usage to Increase to over 40% of Smartphone Users by 2017
Previous: Over 25% of CE shoppers use mobile commerce apps to guide in-store retail purchases

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.