Parks Associates presents new consumer research on video services and set-tops at CONNECTIONS™ Europe

Ericsson, Widevine, Bestv, Veveo, Zeitera, and IP Vision will participate in an executive session discussing interactive TV services and other value-added services at CONNECTIONS™ Europe, November 15-16, Amsterdam. The session “Next-Gen Video Services: Personalization and Flexibility” is one of multiple sessions at CONNECTIONS™ Europe, hosted by international research firm Parks Associates at the Mövenpick Hotel, featuring consumer data and insights about new business strategies to differentiate TV offerings.

“The growth of hybrid set-top boxes, which offer broadcast and broadband/IPTV options, is a major trend in the European video market, especially as the continent is poised for full DTT (digital terrestrial TV) switchover,” said Kurt Scherf, VP, Principal Analyst, Parks Associates, and session moderator. “For example, DTT coverage in France reached 88% of the market by June 2009, and the full switchover will finish in 2011. Industry consortia in several nations are working on set-top standards to enable interactive TV services. Efforts include MHP, HbbTV, Project Canvas, OHTV, and Hybridcast.”

The interactive session includes the following participants:

• Eddie Abrams, CEO, IP Vision
• Giuseppe Flores d'Arcais, CEO and Founder, Bestv
• Dan Eakins, CEO, Zeitera
• Daren Gill, Vice President, Product, Veveo
• Erik Kruse, Strategic Marketing Manager, Senior Expert Consumer Behavior, Ericsson AB
• Doug Light, Senior VP of Business Development and Sales, Widevine
   

“Consumers want services such as video-on-demand through their existing set-top boxes,” Scherf said. “Blending broadcast with IP and value-added services such as 3D, widgets, interactive advertising, video mail, caller ID, and interactive gaming is a key strategy for providers to maintain revenues in an increasingly competitive market.”

CONNECTIONS™ Europe Sponsors are Accedo Broadband, ActiveVideo Networks, Advanced Digital Broadcast (ADB), Gigle Networks, Latens, PacketVideo, Radialpoint, Ralink Technology, Virgin Media, and Zeitera. Companies in the Premier Program include ActiveVideo Networks, Gigle Networks, Intel, ProVision Communications, PacketVideo, Rovi, and Verizon Wireless.

Parks Associates recently released the new white paper “European Mobile Market: Beyond Price-based Strategies,” available for download at http://www.connectionseurope.com.

For information or to register, visit http://www.connectionseurope.com.

About CONNECTIONS™ Europe

CONNECTIONS™ Europe: Strategies for Security and Smart Home will be a virtual conference taking place 10-12 November 2020, as part of the CONNECTIONS™ Community. This virtual conference and networking experience will host multiple webinars leading up to the November event, with analyst insights, interactive panels, roundtable discussions, and special networking, taking place July 15, July 29, Aug 19, Sept 16, Oct 7, and Oct 28.

Produced by Parks Associates, the 14th annual CONNECTIONS™ Europe is an executive conference focused on innovative business models, industry partnerships, and technology advancements for smart home solutions, cloud services, and value-added services, including energy management and connected health services.

CONNECTIONS™ Europe combines networking opportunities with visionary keynotes and conference sessions focused on technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations for strategic partnerships and monetization opportunities. http://www.connectionseurope.com

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