Value-added services session features IBM, Cisco, Accedo Broadband, Cloudberry Associates

The integration of interactive services and two-way communications with TV services has become a key part of service provider strategies worldwide, according to Parks Associates. The international research firm is hosting CONNECTIONS™ Europe on November 15-16, 2010, at the Mövenpick Hotel in Amsterdam, and the agenda includes the session “Value-added Services & the Video Ecosystem.”

This session will examine strategies behind advanced video service options, including online video on the TV, TV Everywhere, and hybrid set-top boxes that offer broadcast and broadband/IPTV options.

“In 2010, there are over 1.3 billion households worldwide receiving TV services, and over the next five years, IPTV services will experience the highest cumulative aggregate growth rate (CAGR) in the television service market,” said Stuart Sikes, President, Parks Associates. “To stay competitive, and build ARPU, providers are evaluating a variety of future features and value-added service options that leverage digital technologies.”

Parks Associates reports France and Germany trail only the U.S. in VOD content and many other countries are increasing their VOD offerings. Magyar Telekom in Hungary now offers VOD services as part of its IPTV rollout, and Kabel Deutschland is targeting late 2010 for a VOD launch. In China, CDM is rolling out VOD services nationally using international content from Japan and Korea.

“Robust VOD services are the first step in the expansion of TV services,” Sikes said. “As more households adopt home networking, TV services will expand to include two-way communications and interactive features.”

Session Participants:

Rob van den Dam, Global Telecom Sector Leader IBV, IBM

Jean-Michel Demoulin, Cable, Digital Media & IPTV Strategy - European Markets, Cisco

Michael Lantz, CEO, Accedo Broadband

Trond Neergaard, Founder and Managing Partner, Cloudberry Associates

Moderator: Stuart Sikes, President, Parks Associates

CONNECTIONS™ Europe Advisory Sponsors are Accedo Broadband, ActiveVideo Networks, Advanced Digital Broadcast (ADB), Gigle Networks, Latens, PacketVideo, and Ralink Technology. Companies in the Premier Program include ActiveVideo Networks, Gigle Networks, Intel, ProVision Communications, PacketVideo, Rovi, and Verizon Wireless.

Parks Associates recently released the new white paper “European Mobile Market: Beyond Price-based Strategies.”

About CONNECTIONS™ Europe

CONNECTIONS™ Europe: Strategies for Security and Smart Home will be a virtual conference taking place 10-12 November 2020, as part of the CONNECTIONS™ Community. This virtual conference and networking experience will host multiple webinars leading up to the November event, with analyst insights, interactive panels, roundtable discussions, and special networking, taking place July 15, July 29, Aug 19, Sept 16, Oct 7, and Oct 28.

Produced by Parks Associates, the 14th annual CONNECTIONS™ Europe is an executive conference focused on innovative business models, industry partnerships, and technology advancements for smart home solutions, cloud services, and value-added services, including energy management and connected health services.

CONNECTIONS™ Europe combines networking opportunities with visionary keynotes and conference sessions focused on technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations for strategic partnerships and monetization opportunities. http://www.connectionseurope.com

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