Research Workshop at Smart Energy Summit focuses on consumer and utility perspectives for home management markets

Parks Associates announced today 60-80% of U.S. broadband home owners are willing to pay for energy-saving products such as smart thermostats, smart water-tank controllers, and attic insulation; however, the perceived value varies widely. Consumers will pay $109 for a smart water-tank controller and $77 for a smart thermostat that save them 20% on their energy bills, compared to $256 for attic insulation for the same savings. 

The international research firm  will present new energy research at the half-day workshop "Understanding Utilities and Consumers: Energy Management Markets" on February 25, 1:00-5:00 p.m. in San Antonio, prior to the fourth-annual Smart Energy Summit. Workshop presenters will discuss detailed research on the home energy management markets and strategies to overcome consumer reluctance to adopt new energy solutions, including case studies from Alarm.com, Wi-Fi Alliance, and UPnP Alliance. 

"The level of energy savings contributes only a portion of the perceived value of a product," said Stuart Sikes, President, Parks Associates. "The energy market has a variety of innovative solutions such as Lowe's Iris line and the Nest Learning Thermostat. At our workshop at the Smart Energy Summit, we will discuss strategies to communicate that value to consumers. We will evaluate the strengths and weaknesses of different market approaches, the new challenges of integrating connected CE into home management services, and efforts to balance equipment costs, monthly fees, and system capabilities."

Workshop Presenters:

Hudson Levy, Senior Product Marketing Manager, Alarm.com

Greg Ennis, Technical Director, Wi-Fi Alliance

Speaker TBD, UPnP Forum

John Barrett, Director, Consumer Analytics, Parks Associates

Stuart Sikes, President, Parks Associates

Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

Workshop Sessions:

Consumer Perspectives: Security, Energy, and Home Management Services

Convergence in the Connected Home

Scaling to Keep Pace with Explosion of Connected Devices

Connecting with Utilities

The workshop will also highlight new research from Parks Associates' survey of U.S. electric utilities that offers insights into their communication methods and protocols. This survey of utility executives throughout the nation also found positive interest in partnerships with OEMs and security and broadband service providers.

Smart Energy Summit is the only executive conference that specifically focuses on home energy management solutions, consumer engagement, and perspectives from utilities, telcos, and other service providers. The event features keynotes from Lowe’s and Honeywell and a joint presentation from Alarm.com and SDG&E.

Visit http://www.smartenergysummit2013.com or contact 972-490-1113, [email protected] for information. Media can register online at http://www.parksassociates.com/ses-presspass.

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer addresses the evolution of the consumer utility market, the impact of COVID-19 on energy management programs, and new opportunities to drive engagement in utility-sponsored programs. Virtual panels and networking sessions, featuring executive-level experts from multiple industries, address strategies for utilities, service providers, retailers, software providers, and manufacturers to expand and monetize energy management and other energy-focused offerings through consumer engagement, new business models, unique partnerships, and innovative technologies.

Smart Energy Summit features an in-person conference February 13-15 at the Omni Austin Hotel Downtown, with virtual sessions on June 15, August 17, and November 9. The summit agenda features leaders from utilities, state and national regulators, telecom and security companies, retailers, and OEMs. Follow the event on Twitter at @SmartEnergySmt and #SmartEnergy23. For information on speaking, sponsoring, or attending Smart Energy Summit, visit www.smartenergysmt.com.
 

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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