In yesterday's Wall Street Journal, Christopher Lawton says that the television experience is about to take a cue from what's been happening with connected game consoles. Both Microsoft and Sony will be launching social networking features that can be accessed through their online gaming services.

We tested a number of social-networking-at-the-TV-features in our TV 2.0: The Consumer Perspective report and found that the ability by users to share recorded content with friends and see "Most Watched" lists (like what Verizon is doing with its "Whats Hot" feature) are the most appealing social networking features on the television screen.