Consumers: Expanding Tech Support provides research and analysis of consumer experiences, preferences, and expectations for premium home technical support services. This consumer research project helps service providers, retailers, OEMs, software vendors, and third-party providers understand the consumer mindset as it relates to tech support, resulting in new and successful marketing and sales strategies.

• Tracks consumer willingness to pay for premium tech support
• Gives insight into the rate and rationale for new product and service adoption
• Analyzes consumer response rates to different marketing and promotional offerings
• Provides the market size for preventative and break/fix premium support services and product warranties
• Examines potential revenue opportunities for installation support, troubleshooting, and extended service plans
• Explains the manner consumers use to resolve issues, including friends and family and DIY solutions, and their willingness to select the optimal “Trusted Digital Home Advisor” partner