2017 Workshop - Success in the Connected Health Market: Consumer Insights and Best Practices

---

Agenda - August 29

1:00 P.M.  Welcome

1:10 P.M.  Managing Consumer Experience in Preventive Care

This research presentation draws on consumer survey data and industry research from Parks Associates to analyze the current state of the preventive care market, the challenges facing preventive care providers, and successful practices that drive consumer engagement and deliver better care outcomes.

Harry Wang, Sr. Director, Health & Mobile Product Research, Parks Associates

1:30 P.M.  Expert Panel: Marrying Behavioral Change Theories with Practices: Lessons Learned

This expert panel invites speakers with deep knowledge on behavioral change theories to share their perspectives about how such theories can be applied to by wellness and chronic care management businesses to influence healthcare consumers.

Kyra Bobinet, CEO-founder, engagedIN

Moderator: Harry Wang, Sr. Director, Health & Mobile Product Research, Parks Associates

2:00 P.M.  Smart Home for Health: Where are the Opportunities?

This presentation shares Parks Associates’ research about aging consumers, their healthcare needs, and how they would leverage in-home technology in a variety of use cases, from daily living to surgery recovery. A guest speaker co-presents a case study to illustrate how smart home technology can positively impact quality of life for aging consumers.

Sam Adams, IBM Distinguished Engineer, Master Inventor, Technical Lead for Global Aging Initiative, IBM

Moderator: Brad Russell, Senior Analyst, Parks Associates

2:30 P.M. Coffee Break

3:00 P.M. Success Stories: Leveraging Mobile to Improve Patient Engagement

Today’s healthcare organizations begin to recognize patients as customers and are working hard to build trusted long-term relationships with them. Managing customer relationships through effective communications and engagement efforts has become a must-have skill for modern health organizations. This presentation invites a guest speaker to share success stories of healthcare providers and payers leveraging CRM solutions to improve patient engagement, identify service gaps, and enhance patient experience.

Chris Nicholson, Chief Executive Officer, mPulse Mobile
Moderator: Jennifer Kent, Ph.D., Director, Research Quality & Product Development, Parks Associates

3:30 P.M. Pay for Performance: Which Payment Model Works to Your Advantage?

This presentation shares Parks Associates’ industry research about chronic care management and how such services are paid/reimbursed under different pay-for-performance arrangements. A guest speaker co-presents a case study to illustrate how their business benefits from new reimbursement arrangements and lessons learned while navigating through different payment model options.

Trishan Panch, Chief Medical Officer, WellFrame
Moderator: Harry Wang, Sr. Director, Health & Mobile Product Research, Parks Associates

4:00 P.M. Expert Panel: Navigate the Regulatory and Reimbursement Environment

This expert panel invites speakers with deep knowledge on healthcare policies and regulatory reforms to share their views about what regulations and reimbursement policies are likely to change and how they will evolve given the recent changes in the U.S. political environment and murky health legislation agenda ahead. They also discuss such the impact of these changes on care providers, health insurers, and health technology solution providers.

William Betten, Director of Business Solutions, Devicix, by Nortech Systems

Kristen Ratcliff McGovern, Partner, Sirona Strategies 

Kim Tyrrell-Knott, Partner, Epstein Becker Green 

Moderator: Jennifer Kent, Ph.D., Director, Research Quality & Product Development, Parks Associates

4:45 P.M. The Chronic Care Continuum: A VC’s Perspective

Chronic care constitutes a lion’s share of healthcare spending in many industrialized nations, and solutions and services that address this growing challenge represents the single largest investment opportunity in the healthcare sector. Nokia Growth Partners’ John Gardner presents, from a VC’s perspective, the most promising approach to this challenge and the investment opportunities in this market.

John Gardner, Partner, Nokia Growth Partners

Moderator: Harry Wang, Sr. Director, Health & Mobile Product Research, Parks Associates

Register Now

Contact Parks Associates with any questions about speaking.