April 11, 2012
Parks Associates: Over 25% of Video Viewing Occurs on Platforms Other Than TV
CONNECTIONS™ at TIA 2012 features special sessions on OTT video services
Parks Associates research finds over 25% of all video viewing in U.S. broadband households now occurs on platforms other than the television, such as PCs, smartphones, and tablets. The research firm's analysts will discuss the new research during the special session “The Future of OTT Video: Monetization Strategies" at CONNECTIONS™ at TIA 2012 in June.
"One-third of U.S. broadband households streamed a TV show in the past 30 days, and these consumer viewing habits are raising expectations for new service offerings," said Brett Sappington, Director, Research, Parks Associates. "Proliferation of connected CE is both an opportunity for and a potential threat to traditional pay-TV services. New companies are entering this space, offering alternative services and business models that are attractive to consumers. To keep their edge, service providers have to address consumption on these platforms with a clear value proposition."
Parks Associates will host “The Future of OTT Video: Monetization Strategies," with Sappington presenting research from the firm's "Choosing Content: Video Viewing" research service. The session will be on Tuesday, June 5, the first day of Parks Associates' 16th Annual CONNECTIONS™: The Digital Living Conference and Showcase. The conference will be co-located at TIA 2012: Inside the Network, June 5-7, at the Gaylord Texan and includes the Connected Home Pavilion on the TIA exhibit floor.
CONNECTIONS™ at TIA will feature keynote speakers Kevin Petersen, Senior Vice President – AT&T Digital Life, AT&T Services, and Mike Ritter, Chief Marketing Officer, Consumer & Mass Business Markets, Verizon.
“Each week, roughly 25% of all U.S. broadband households watch video on a mobile phone, and the average broadband user watches 36 minutes of video on a tablet,” Sappington said. “At CONNECTIONS™ at TIA, Parks Associates will discuss how emerging OTT services must offer quick access to interesting content, attractive business models, and access on multiple screens and not require purchase of a new, stand-alone device.”
CONNECTIONS™ at TIA 2012 sponsors include CEA, IBM, Actiontec, Affinegy, Allegro Software, Digitalsmiths, PacketVideo, Quatrro, Sutherland Global Services, Waterstone Management Group, Irdeto, and Sigma Designs.
More information about TIA 2012: Inside the Network and CONNECTIONS™ at TIA can be found at tia2012.org and www.connectionsconference.com.
About CONNECTIONS™
Parks Associates' 27th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference on May 23-25, 2023 and multiple virtual sessions hosted throughout 2023. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.
Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.
Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.
CONNECTIONS™ 2023 features an in-person conference on May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5. For more information, contact [email protected], call 972-490-1113, visit www.connectionsconference.com.
About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.
The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.
Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
About TIA
The Telecommunications Industry Association (TIA) represents manufacturers and suppliers of global communications networks through standards development, policy and advocacy, business opportunities, market intelligence, and events and networking. TIA enhances the business environment for broadband, mobile wireless, information technology, networks, cable, satellite and unified communications. Members' products and services empower communications in every industry and market, including healthcare, education, security, public safety, transportation, government, the military, the environment, and entertainment. Visit tiaonline.org.
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