May 3, 2012
Parks Associates reports over 50% of U.S. Households want to connect pay-TV services to YouTube Content and Channels
Industry leaders address disruptive role of Connected Consumer Electronics at CONNECTIONS™ at TIA 2012
According to international research firm Parks Associates, 59% of U.S. broadband households want access to on-demand YouTube content through their pay-TV service, with the growing number of smart TVs and connected devices driving interest in online video options. Parks Associates will present new smart TV and connected consumer electronics research, with new content strategies to capture consumer interest and new revenues, at CONNECTIONS™ at TIA 2012, June 5-7 in Dallas, Texas.
Parks Associates reports over 80% of viewers interested in YouTube opt for a free, advertising-based offering, leaving few willing to pay to view YouTube content. However, the research firm notes, YouTube is investing in more original and professional content, with a growing lineup of channels and new functions such as Channel Search. By creating a more TV-like experience, YouTube enhances its value proposition to viewers, advertisers, and pay-TV providers.
“Connected consumer electronics, particularly smart TVs, are changing the consumer experience and creating opportunities for providers to lure subscribers away from OTT services such as Netflix and Hulu," said Stuart Sikes, President, Parks Associates. “Connected devices are impacting how companies distribute content, sell services, and position advertising. New business models and content services are dramatically changing the industry, making the focus of the CONNECTIONS™ Digital Living Conference extremely relevant.”
In multiple sessions at CONNECTIONS™, analysts and industry leaders will address connected consumer trends and provide in-depth market analysis:
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"What to Watch: Connecting Consumers to Content" includes executives from TiVo, Starz Entertainment & Starz Media, and Digitalsmiths, who will tackle the challenge of matching consumers to preferred content.
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"Video Search and Discovery: Tools, Techniques, and Outcomes" features executives from Veveo, Plexus Entertainment, MeFeedia, and ActiveVideo Networks and focuses on techniques to increase viewer engagement and revenues.
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”Connected Consumer Electronics as the Set-top Box" includes leaders from Clearleap, Actiontec Electronics, and LG Electronics and examines opportunities emerging in the convergence between connected CE and provider-based services.
“Connected CE offer multiple features beyond serving as portals for on-demand online content,” Sikes said. “These sessions examine the evolution of networked applications for CE and which features – including voice recognition, customizable app stores, and 3D – will be true game-changers.”
CONNECTIONS™ at TIA features over 100 high-level executives speaking about monetization and content distribution strategies, customer support, second-screen services, and other trends impacting the connected home industries and changing the ways consumers access content.
Sponsors include CEA, IBM, Hitachi, Actiontec, Affinegy, Allegro Software, Digitalsmiths, F-Secure, Jungo, PacketVideo, Quatrro, Sutherland Global Services, Verizon, Waterstone Management Group, Arrayent, Irdeto, Sigma Designs, and the HomePlug Powerline Alliance.
More information can be found at www.connectionsconference.com.
About CONNECTIONS™
Parks Associates' 27th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference on May 23-25, 2023 and multiple virtual sessions hosted throughout 2023. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.
Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.
Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.
CONNECTIONS™ 2023 features an in-person conference on May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5. For more information, contact [email protected], call 972-490-1113, visit www.connectionsconference.com.
About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.
The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.
Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
About TIA
The Telecommunications Industry Association (TIA) represents manufacturers and suppliers of global communications networks through standards development, policy and advocacy, business opportunities, market intelligence, and events and networking. TIA enhances the business environment for broadband, mobile wireless, information technology, networks, cable, satellite and unified communications. Members' products and services empower communications in every industry and market, including healthcare, education, security, public safety, transportation, government, the military, the environment, and entertainment. Visit tiaonline.org.
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