360 View: Residential Security & Smart Home provides a comprehensive analysis of the market for smart home products and services. It assesses the current state of the home security market and adoption of new offerings from telco and cable providers.
It details the adoption of “smart” security systems that integrate smart home devices into home security systems and analyzes the market for smart home devices, including purchase rates, average sales prices, distribution channels, and order of purchase.
Finally, it assesses market demand for smart home products and services, including hypothetical matchups between entry-level smart home devices and more robust premium devices.
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Consumer usage, adoption, and preferences regarding smart home and security systems
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Interest in connected devices and home controls features
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Consumer segmentation based on demographics and attitudes toward technology, security, and energy
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Brand preferences and sensitivity to price points
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Impact of new entrants and new technologies on consumer adoption
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Appeal of various service offerings, including bundled options
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Consumer perceptions of acquiring individual devices versus smart home systems
360 View: CE Adoption & Trends
This 360 View tracks adoption of CE devices and analyzes purchasing patterns, sources of shopping information, and demographic and lifestyle data. It explores the adoption, usage, and preferences of connected CE devices as well as media and content viewed by device. It covers more than 20 different entertainment and computing devices.
This project tracks key adoption and usage trends for CE devices as well as the emergence and potential of new products. It quantifies the features and functionality that today’s consumers are seeking in CE.
View the 360 Table of Contents.
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Emerging Power of IoT in Europe
The Internet of Things brings new capabilities to European households, driving the continued increase in consumer spending on connected devices and entertainment options. These solutions create new revenue streams across a variety of market sectors, but individual success comes only with an understanding of the consumer demands and market factors driving adoption and usage.
This consumer research study surveys large, statistically significant consumer samples in multiple Western European countries. The survey focuses on three key areas.
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- Evolution of Smart Home and the Internet of Things
Devices in the home are increasingly connected to a cloud service, providing access to controls and content from anywhere. Connected devices become smart as they analyze and act upon consumer data (big data) to interpret consumer behavior and enhance comfort, convenience, and safety. This report provides forecasts for multiple industry categories of connected devices for the U.S. and concepts that apply globally.
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