This consumer research study surveys large, statistically significant consumer samples in multiple Western European countries.
The Internet of Things brings new capabilities to European households, creating new revenue streams across a variety of market sectors, but individual success requires an understanding of consumer demands and market factors driving adoption and usage.
This project leverages survey data to provide a complete picture of European connected consumers, including their household, demands, expectations, and purchase plans, and makes direct comparison to previous EU surveys to gauge the key trends and growth areas for these markets.
Digital Media and Connected Entertainment
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Changing habits resulting from OTT video services, connected TVs, & mobile devices
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Churn in broadband and pay-TV services
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Status of cord-cutting and cord-shaving
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Appealing TV service features and opportunities to monetize content discovery
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Digital media use and preferences
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Expectations for user interfaces
Engaging the Smart Home Consumer
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Experiences, expectations, and demand regarding home controls, security, home management services, and connected appliances
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Consumer awareness and familiarity with smart home solutions
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Views on interoperability, privacy, and security
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Interest and opportunities in connected health and aging-in-place
Connected CE & Tech Support for Consumer IoT
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Adoption and interest in connected CE and wearables
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User experiences and future plans for technical support services
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Consumer trends for network support beyond connected devices
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Adoption of connected CE and expectations for future devices
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Appeal of support services and opportunities to meet these demands
Emerging Power of IoT in Europe
The Internet of Things brings new capabilities to European households, driving the continued increase in consumer spending on connected devices and entertainment options. These solutions create new revenue streams across a variety of market sectors, but individual success comes only with an understanding of the consumer demands and market factors driving adoption and usage.
This consumer research study surveys large, statistically significant consumer samples in multiple Western European countries. The survey focuses on three key areas.
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Emerging Power of IoT in Canada
This consumer research study analyzes consumer demand for smart home devices, connected entertainment, and tech support in Canadian broadband households.
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Emerging IoT Opportunities in Asia-Pacific
The Internet of Things brings new capabilities to the Asia-Pacific region, an area that includes five of the top 20 global economies—China, Japan, India, Australia, and South Korea. This consumer research study analyzes consumer data for smart home solutions, connected entertainment, and tech support.
This Parks Associates consumer research study surveys large, statistically significant consumer samples in multiple Asia-Pacific countries.
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- Global Connected Living Outlook: The Era of IoT
This report provides an analysis of global digital lifestyle trends in service categories, including broadband, television, digital content, and digital health, and connected home product categories, including home networks and connected consumer electronics. It includes five-year forecasts for select product categories.
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