Untapped Consumer Opportunities for Mobile Services examines consumer demand for new mobile activities for on-the-go entertainment, communication, and commerce. It also highlights revenue opportunities for the variety of industry players rushing into this growing market, seeking to provide consumers with branded consumer experiences.
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Adoption patterns for new mobile services in messaging, multimedia, games, commerce, social networking, and location-based services
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Satisfaction with current services and demand for new/improved services
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Consumer decision process in selecting particular platforms, activities, services, and brands
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The impact of voice recognition on mobile usage patterns and emerging services
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Mobile app usage including downloads, expenditure on premium apps, and click-through activities for mobile ads
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Behaviors when purchasing mobile phones and tablets, checkout experiences, and preferences for wallet/payment options
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Usage patterns and preferences for mobile website vs. mobile apps
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Impact of mobile data plan pricing and features on usage patterns and consumer demand
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Mobile ad effectiveness and advertising business models
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Expectations for mobile cloud experiences and security/reliability concerns
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Mobile apps for digital home services
This Research Benefits...
App Store Operators
Mobile/CE Device Makers
Software Application Developers
Content Publishers & Distributors
Mobile Service Providers
Merchants and Brands
Ad Networks and Agencies
Any Company interested in Mobile Business
Consumers and their Mobile Devices
This primary consumer survey provides a quantitative assessment of the current use of mobile devices (smartphone, feature phone, e-Reader, netbook, tablet, laptop) as well as future trends that could redefine or enhance their role in the digital lifestyle.
It evaluates current consumer usage and attitudes regarding mobile devices and tests emerging applications in communication, information access, digital media, and shopping.
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- Enhancing Support to Mobile Devices
This report examines the role of support, configuration, and troubleshooting services for mobile devices, specifically smartphones. It provides primary consumer data on the current use of and interest in a variety of smartphone-based support services, including Internet security, lost/stolen phone recovery, set-up and configuration, and more. It also provides insight on major vendors currently offering solutions for this market.
- Mobile Data and Applications: Market Update
This report provides an updated analysis of the dynamic mobile data market from both mobile operator and over-the-top service provider perspectives. It also covers the mobile app industry to gauge its revenue potential for mobile operators and app developers. The report also includes the latest consumer data from Parks Associates’ mobile tracking study.
"2012 will be a watershed year for mobile operators,” said Harry Wang, Director of Mobile and Health Research at Parks Associates. "Now that 4G networks are rolling out across the globe, operators have to do three things right: find new revenue sources for their faster and more efficient networks, fend off over-the-top competitors, and manage their networks efficiently-including modifying data plan pricing to align revenue with network cost. None will be easy, but they have to roll up their sleeves and get them done.”
- Mobile Payment: Technologies and Business Models
This report provides analysis and forecasts of the emerging mobile payments market using the latest market data, consumer survey results, and briefings with key industry players. It includes an overview of the core technologies enabling mobile commerce and mobile payments, including near field communications (NFC). It illuminates the growing mobile payments value chain and explores in-depth the implications of mobile payments for the major players, including carriers, payment networks, and merchants.
"With the creation of the ISIS initiative in 4Q10 and the launch of Google Wallet in 3Q11, the mobile payment industry is riding the recent momentum to build scale,” said Harry Wang, Director of Health and Mobile Product Research at Parks Associates. “The success of the mobile payment industry not only hinges on consumer and merchants’ willingness to adopt but also requires seamless integration of technology with viable business models.”
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