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Parks Associates will host two concurrent Pre-Show Research Workshops on Tuesday, May 23. Register Now for one of these workshops:
Smart Home and IoT: Growth, Consumer Trends
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Workshop Presenters
Tom Kerber
Brad Russell
Patrice Samuels
Dina Abdelrazik
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8:15 AM Registration Open
8:45 AM Welcome: Setting the Stage
9:00 AM Adoption of Smart Home Devices
This session presents new data on smart home device adoption, including consumer familiarity with smart home products, as well as their perception of smart home product value and affordability. Parks Associates analysts provide insight into consumers’ purchase decision process, channel preferences, and demographic segments buying smart home products. The session also includes an overview on the impact of voice control on the smart home market.
Presentation and discussion led by Brad Russell, Research Analyst, and Dina Abdelrazik, Research Analyst, Parks Associates
9:45 AM Industry Insights: Growth and Business Models
This presentation builds on consumer data to discuss and analyze optimal business strategies and keys to marketing and selling smart home solutions.
Derrick Dicoi, Executive Director, Xfinity Home Product Management, Comcast
Joe Liu, CEO, MivaTek
Peter Radsliff, VP, Marketing, Arrayent
Discussion led by Brad Russell, Research Analyst, Parks Associates
10:15 AM Winning Support Strategies for IoT
Success in the IoT requires a seamless user experience and the ability to integrate multiple devices while meeting consumer expectations and privacy preferences. This presentation examines the importance of support in the smart home and the new business opportunities emerging to protect a brand against technological pitfalls.
Alton Martin, Chief Evangelist, Trusource Labs
Noelani McGadden, Vice President of IoT, PlumChoice
Richard Wolpert, Co-Founder & CEO, HelloTech
Presentation and discussion led by Patrice Samuels, Senior Analyst, Parks Associates
10:45 AM Networking Break
11:00 AM Distribution and Channel Strategies
Smart home products and services are sold through multiple channels. The smart home is forcing convergence of traditionally separate industries, creating opportunities for partnerships. Partners expend channels, create new business models, and create value for consumers. Security dealers, retailers, insurance companies, and energy providers are all carving out a piece of the smart home market. This presentation examines the increasing maturation of the smart home markets and what channels can be leveraged to drive adoption within particular consumer segments.
Presentation and discussion led by Tom Kerber, Director, IoT Strategy, Parks Associates
11:15 AM Industry Insights: Channel Strategies
This discussion provides insights into channel strategies for smart home products, including insights from industry participants on new ways consumers are adopting connected devices and services.
Brent Franks, Co-founder, Abode Systems, Inc
Elizabeth Mathes, Director of Smart Home, The Home Depot
Avi Rosenthal, President, IoT Consulting, LLC
Andrew Thomas, Co-founder and CRO, SkyBell Video Doorbell
Discussion led by Tom Kerber, Director, IoT Strategy, Parks Associates
12:15 PM Networking Lunch
1:15 PM Consumer Insights: Device and Network Security
Forty-five percent of U.S. broadband households are very concerned about unauthorized access regarding smart home devices. This session analyzes privacy and data security as part of the consumer experience in today’s connected ecosystem. Parks Associates presents consumer research on their security concerns around connected devices and cloud services as well as their expectations for security services including malware and data protection, identity theft protection, remote lock or erase, and anonymity.
Presentation and discussion led by Brad Russell, Research Analyst, Parks Associates
1:30 PM Interoperability: Ease of Use
All retailers, manufacturers, and service providers active in the smart home need to ensure consumers can get the full benefits of their products, which puts a premium on the interface and the ability to integrate with current and future systems. This discussion presents the challenges in IoT interoperability for all players and how ease of use can expand consumer usage and adoption of smart home solutions.
Avi Barel, Business Development Director, ULE Alliance
Daniel Moneta, Marketing Work Group Chair, Zigbee Alliance
Bill Scheffler, Director of NA Sales and Business Development, Sigma Designs/Z-Wave
Presentation and discussion led by Tom Kerber, Director, IoT Strategy, Parks Associates
2:15 PM Industry Insights: Next Stages of Growth
This interactive discussion explores the factors necessary to drive the smart home and IoT markets into the mass market.
Jean-Pierre (JP) Abello, Sr. Director, Global Engineering R&D, Nielsen
Greg Berkin, Managing Director, Concours Ventures
Aleem Lakhani, EVP, AmTrust
Jeff Patton, GM Connected Home Products, GE Lighting
Discussion led by Dina Abdelrazik, Research Analyst, Parks Associates
3:00 PM Wrap-up & Refreshments
CONNECTIONS™ Welcome Session - View Conference Agenda | Register Now
Connected Health and IoT: Technology Innovators and Disruptions
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Workshop Presenters
Harry Wang
Jennifer Kent
Patrice Samuels
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8:15 AM Registration Open
8:45 AM Welcome: Setting the Stage
9:00 AM Adoption & Usage of Connected Health Devices and Applications
This presentation provides an overview of health and wellness device adoption and usage including factors related to remote health monitoring, fitness activity tracking, frequency of device use, and rates of abandonment.
Presentation and discussion led by Harry Wang, Sr. Director, Research, Parks Associates
9:45 AM Industry Insights: Smart Home and IoT for Connected Health
Health and wellness applications and services are carving out a role in the smart home, with the promise to provide peace of mind and healthier living. Connected home systems and services can also be leveraged to support consumers’ health and wellness needs. This session focuses on current developments in connected health and charts the next steps for a more holistic connected home experience.
Anoo Nathan, Founder & CEO, Smart Monitor Corp.
Kian Saneii, Founder & CEO, Independa
Nathan Treloar, President & COO, Orbita, Inc.
Discussion led by Harry Wang, Sr. Director, Research, Parks Associates
10:45 AM Coffee Break
11:00 AM Independent Living and Caregiving Market
This presentation provides consumer data on U.S. caregiver and patient populations as segments for connected health and independent living solutions. The aging, the homebound, and patients with chronic conditions and their caregivers are key users of connected health solutions. Parks Associates’ connected health research team shares insights on these consumers and strategies to design IoT solutions to meet their needs and produce better health outcomes.
Presentation and discussion led by Jennifer Kent, Director, Research Quality & Product Development, Parks Associates
11:30 AM Industry Insights: From Hospital to Home: Partnering for Success
This session highlights the role of technology in keeping patients out of the emergency room and ways that insurers, hospitals, and tech firms can shorten hospital stays by making home a comfortable venue for post-discharge care.
Joe Liu, CEO, MivaTek
Bill McIvor, Executive Vice President/Chief Development Officer, SeniorLink
Dr. Joseph Smith, President and CEO, Reflexion Health
Presentation and discussion led by Harry Wang, Sr. Director, Research, Parks Associates
12:15 PM Networking Lunch
1:15 PM Market Update: Remote Health Monitoring and Virtual Care
This presentation mixes consumer behavioral insights from Parks Associates’ survey data on remote health monitoring and virtual care with the market momentum in regulatory/reimbursement reform and technology/business model development. It will explain such insights in the context of Parks Associates’ connected health consumer segmentation, which is based on healthy living lifestyles, propensity to change behaviors, and familiarity with and use of technologies in their daily life.
Presentation and discussion led by Harry Wang, Sr. Director, Research, Parks Associates
1:45 PM Support Opportunities in Connected Healthcare
Industry standards and consumer expectations in healthcare elevate the already strong need for support in IoT operations. This presentation examines the unique support and data protection needs in healthcare and analyzes strategies to align current solutions with this growing area in the IoT.
Greg Lillegard, General Manager - Product Development, A&D Medical
Presentation and discussion led by Patrice Samuels, Senior Analyst, Parks Associates
2:15 PM Industry Insights: Next Stages of Growth
This interactive discussion summarizes the day’s main topics and analyzes the future role of connected health in the smart home, including crossover opportunities with other IoT categories as well as the challenges in consumer privacy and data security for sensitive health data.
Oliver Cockcroft, Product Architect, Ayla Networks
Casper de Clercq, General Partner, Norwest Venture Partners
John Gardner, Partner, Nokia Growth Partners
Kenneth Wacks, President, Home, Building & Utility Systems
Discussion led by Jennifer Kent, Director, Research Quality & Product Development, Parks Associates
3:00 PM Wrap-up & Refreshments
CONNECTIONS™ Welcome Session - View Conference Agenda | Register Now
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