This study analyzes trends in video consumption and spending by platform (TV, computer, smartphone, and tablet) and source (linear television, physical media, OTT video, etc.) It segments consumers based on their consumption habits and identifies how these habits have been changing through the evolution of the digital entertainment age. This analysis includes subscriptions to paid streaming music services and attitudes toward video consumption, data use and privacy among video service providers, and emerging video sources like user-generated content, social video app usage, and “virtual MVPDs” that deliver pay-TV services over the Internet. Publish Date: 1Q 2018 Slides: 77 Authored By: Hunter Sappington - Research Analyst Yilan Jiang - Senior Director of Consumer Analytics Brett Sappington - Senior Research Director and Principal Analyst David Mitchel - Research Analyst Katherine Li - Data Analyst
Published by Parks Associates All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Printed in the United States of America.
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