Parks Associates announced that 78 percent of U.S. broadband households had a home network router in 2012, up from 54 percent in 2009, with adoption reaching 95 percent by 2016.
According to a release, the international research firm notes consumer demand for connected and mobile devices is fueling adoption of home network devices, which creates new and complex support demands on the connected home.
Parks Associates will address the service and monetization opportunities ...read more
According to Patrice Samuels, research analyst at Parks Associates, this influx of connected devices that connect to a home network through a router is adding new layers of complexity to the connected home. In fact, she claims that 78 percent of U.S. broadband households had a home network router in 2012, with adoption forecast to reach 95 percent by 2016.
Hence, as tablets, game consoles and smartphones compete with each other for a share of the network pie, some devices wo ...read more
As connected device adoption ascends and consumer affinity for apps intensifies, new revenue opportunities are emerging such as those provided by Rovi Advertising Network, said Heather Way, senior research analyst, Parks Associates. More than ever, app developers with ad-supported business models must participate in multi-platform networks that help brands effectively reach and engage consumers in an increasingly complex and fragmented entertainment environment.
In gearing up for its upcoming Smart Energy Summit, Parks Associates has released the results of new energy research which found that almost half of U.S. broadband households are very interested in a thermostat that can automatically detect if a house is unoccupied and adjust the temperature to save money. In fact, the research firm found that consumer interest in automated energy management is increasing in general.
Parks Associates also found that 12 percent of U.S. broadb ...read more
Parks Associates announced new SMB technical support research showing network complexity, growth of cloud services, and BYOD trends will help drive the U.S. market to a 14.4 percent compound annual growth rate between 2012 and 2016, reaching nearly $25 billion by 2016.
According to a release, Small Business Tech Support: Small Target, Big Market, a new report from Parks Associates, reports there are nearly six million U.S. firms with 1-99 employees. Nonprofits and non-employ ...read more
Also, AT&T has lower video penetration of just 18.7 percent, compared to Verizon’s 33.3-percent take rate.
The number of U.S. IPTV subscribers will increase from 8.8 million at the end of 2011 to 18.6 million in 2017, according Parks Associates.
Satellite operator share of the U.S. video entertainment market is expected to drop slightly to 30 percent by 2017, while cable’s market share will fall more steeply to 52 percent, and IPTV’s stake will increase to 17 percent, Pa ...read more
A new tech support research conducted by Parks Associate, a market research and consulting company, revealed that though the do-it-yourself (DIY) model is dominant, but not a preferred choice for consumers who setup new connected or mobile devices.
Park Associates reportedly conducted the research survey among U.S. broadband households interested in new technical support services. More than 70 percent of the respondents wanted the tech support to be able to quickly address p ...read more
CES isn't just about gadgets; it's also about the future of technology as it relates to consumer electronics, and for a lot of consumer electronics, nothing is quite so important, so connected to that future as connectivity in general, specifically, broadband connectivity. Parks Associates (News - Alert) just a short time ago announced the release of a new report on the subject at the 2013 CES event, and the conclusions that the report reached are eye-opening to say the least.