NEW PARKS ASSOCIATES WHITEPAPER ADDRESSES SECURITY SYSTEM INNOVATIONS ENABLED BY SMART HOME CONNECTIVITY.
Parks Associates, an internationally recognized market research and consulting company, has released a whitepaper noting that home security consumers are looking for solutions to reduce false alarms.
“Security system adoption has steadily increased in recent years, reaching 36 percent of U.S. internet households,” said Chris White, Senior Analyst, Parks Associates.
A whitepaper released this week by research firm Parks Associates, “Value
Beyond Home Security: Expanding Product Ecosystems,” examined the expansion
of professional services beyond home security due to a number of factors, including the growth of connected devices, new technology, and unified offerings from
professional service providers and DIY solutions.
Even though the number of COVID-19 cases continues to rise across the U.S. amidst a resurgence, and the fact that ...read more
And without further ado, the following list selected by SIA’s Women in Security Forum, in partnership with SSN, will be profiled in each issue of SSN in 2022:
Arathi Ajay, IoT Sales Specialist - Edge AI, Computer Vision, OpenVINO, Intel Corp.
Alice DiSanto, VP of Global Marketing, Rajant
Leigh Dow, Vice President Global Marketing, Identiv
Gretchen Gordon, CEO, Boost Profits LLC
Dee Ann Harn, CEO, RFI Enterprises, Inc.
Kim Loy, Chief Product Officer, ACRE
Debby Ma ...read more
More than half of SMBs are concerned about cybersecurity regarding employees’ home networks, while 21 percent report an increase in need for products and services to protect or monitor the physical safety of the business, according to the latest research from Parks Associates.
“One-third of SMBs have already increased spending on solutions such as voice and video conferencing services, internet access, IT devices, and support, and 37% are likely to purchase cybersecurity ser ...read more
Research from Parks Associates shows that over the past six years, self-installed home security systems are gaining momentum, slowly, but traction no less, over professionally installed systems. Recent research from Parks found 51 percent of security system owners who acquired their security system in the past 12 months self-installed it. This is up from only 10 percent of security system owners who acquired their system six or more years ago. Additionally, 88 percent of self-in ...read more
It is this convergence of technology and convenience that is driving interest in, and spending on, security. In fact, nearly half of consumers who currently own or intend to buy a smart door lock, a smart garage door opener or video doorbell value the ability to remotely allow Amazon package deliveries, according to new research from Parks Associates, an internationally recognized market research and consulting company specializing in emerging consumer technology products and se ...read more
Interest in DIY security systems is on the rise with 52 percent of households that are highly likely to purchase a security system in the next 12 months planning to buy a system that is self-installed, according to new research from Parks Associates. With this month’s News Poll, we focus on DIY’s impact on security overall.
As one respondent so succinctly put it, “Self install is so easy, the services are vast and the pricing is cheap. Of course it will have an impact.”
New research from Parks Associates reveals at the end of 4Q 2018, 28 percent of U.S. broadband households reported the presence of an active security system, up from 26 percent in 4Q 2017, with 24 percent having professional monitoring.
What is interesting, though, is Parks’ Connected Trends & Disruption in Home Security reports that 52 percent of households that are highly likely to purchase a security system in the next 12 months plan to buy a system that is self-installed ...read more