Security Sales

Parks Associateshas found that households are experimenting with different offers from security providers and standalone devices, ultimately expanding adoption. 

At the end of 2020, Parks Associates’ research found that 27% of broadband households strongly agreed with the statement, “I am far more concerned about the physical security of my home than I was five years ago” — and that number rises to 43% among households with children. 

While residential security system ad ...read more

Compared to just a few years ago, home networks today have never been so full of connected devices. Parks Associates research from 2020 found that U.S. broadband households now have an average of 12 connected devices per home and estimates that number will increase to 20 per home by 2025.

From the article "Why the Smart Home Nework Has Never Been More Vulnerable" by Mitchell Klein. 

Among the featured presenters on Tuesday was Elizabeth Parks, president of Dallas-based research firm Parks Associates. Her presentation, titled “Value of Monitoring: Expanding Beyond the Traditional Use Cases,” centered on new opportunities that are emerging for professional monitoring services to deliver new benefits to today’s connected consumers.

One area Parks discussed briefly was the rise in asset tracking, including the use of tiles for real-time identification and l ...read more

More U.S. Consumers Feel ‘Safe Enough’ With Pro Monitored Smart Home Gear
That’s according to a Parks Associates survey that also queries U.S. broadband households about their opinions on self-monitored security systems.

DALLAS — In a recent survey of U.S. broadband households, Parks Associates found that a larger percentage of consumers (60%) feel “safe enough” with only a professionally monitored home security system, versus 55% expressing they feel “safe enough” with on ...read more

The residential security industry saw great strides in 2019, but 2020 will bring new challenges due to the COVID-19 public health crisis the country is facing.

The latest Parks Associates consumer data finds that 33% of U.S. broadband households now own a home security system, representing the most significant increase in adoption in many years. This growth came in part due to widespread availability and awareness of DIY and smart home-adjacent solutions, which made adoption ...read more

Video analytics applications employ artificial intelligence to detect and identify persons, objects, animals, packages, license plates and other subjects of interest visible in video camera feeds. Video analytics can also be fused with other contextual sensor data to validate the meaning and intent of the video subject, a critical issue in security use cases.

Advances in enterprise video analytics are trickling down to consumer applications as chip, sensor and Cloud computin ...read more

About half of nearly 200 surveyed residential security dealer respondents anticipate revenue growth of at least 10% in 2019 as compared to the prior year. That is according to Security Sales & Integration’s Home Automation Deep Dive, which is based on the publication’s sixth year of partnering with Parks Associates on research to define the residential security market.

The latest study offers evidence of a continuing strong market, but also ongoing industry challenges. Given ...read more

Smart home products provide us with numerous benefits to make our lives more convenient. However, that convenience can come with a price.

It’s no secret that in spite of the benefits of smart home products, they can also be prone to hacking. This isn’t lost on consumers.

According to Parks Associates, 79% of US broadband households are concerned about data security or privacy issues. These concerns are no doubt fueled by horror stories of hackers speaking to people throu ...read more