Security Sales

Safety and security remain the leading value propositions for the smart home. Consumers consistently rank security and safety as top value propositions, followed by energy management, and Parks Associates’ consumer research finds 38% of smart home device owners reported security of their home and family as the main motivator for their purchases.

From the article "Smart Home, Safety and Security Highlights at CES 2019" by Dina Abdelrazik.

Research from Parks Associates finds 28% of U.S. broadband households with a smart speaker utilize a voice assistant to control a smart home device, compared to only 12% that use the device to control an entertainment device.

From the article "Smart Speakers Increasingly Used to Control Smart Home Products."

As has been the case for the past five years, Security Sales & Integration and Parks Associates have once again collaborated on the annual Residential Security Dealer Survey (a.k.a. Residential Market Report).

Now in its sixth year, the 2018 survey was fielded in August and September, and lends key insights into the leading trends, opportunities and challenges. A few more than 200 security dealers participated in the survey. Not all dealers respond to all questions, so quest ...read more

At the same time, smart home solutions have invigorated a traditionally stagnant security market — security providers have been successful at converting legacy customers to interactive services, and 75% of home security installations in 2017 included smart control features. Parks Associates estimates annual revenue for professionally monitored security will exceed $15 billion by 2022.

Networked cameras also give DIY options to households that have eschewed professional secur ...read more

“While smart plugs are a staple of the smart home ecosystem today, next-generation products are creating more value through numerous value-added services derived from energy data,” says Tom Kerber, senior director, IoT Strategy, Parks Associates. “Access to high-frequency energy data enables a myriad of home safety, security, aging-in-place, and asset monitoring applications.”

From the article "6 Million Smart Plugs Will Be Sold in the U.S. in 2023, Report Says."

Research firm Parks Associates estimates 7.7 million standalone and all-in-one IP security cameras will be sold in the United States this year, with an estimated $889 million in revenues.

“IP cameras are key security-related devices and provide peace of mind to consumers. As such, these devices are consistently among the most popular smart home devices,” says Dina Abdelrazik, research analyst, Parks Associates. “Currently 9% of U.S. broadband households own one, but advances ...read more

Research firm Parks Associates estimates 7.7 million standalone and all-in-one IP security cameras will be sold in the United States this year, with an estimated $889 million in revenues.

“IP cameras are key security-related devices and provide peace of mind to consumers. As such, these devices are consistently among the most popular smart home devices,” says Dina Abdelrazik, research analyst, Parks Associates. “Currently 9% of U.S. broadband households own one, but advances ...read more

For traditional home security providers, the emergence of connected health products and monitoring services gives a new opportunity to serve consumers at home.

The number of Americans age 65 and older is expected to double, according to research from Parks Associates, resulting in the growing use and need of various connected health solutions, including PERS.

Over the next several decades, there will be an increased need and demand for smart home devices, on-demand servi ...read more