Industry Press Releases

"We are at the threshold of a technology explosion that will see, in a few short years, each of us hosting several dozen connected devices in our homes and on our bodies, thanks to the IoT," said Tom Kerber, director of research at Parks Associates. "But to get there, manufacturers of connected products need to navigate the complexities of the IoT. Both manufacturers and investors recognize the value of a secure, flexible, scalable and cost-effective IoT platform that meets the ...read more

Parks Associates’ data of 2015 HDTV streaming video player unit sales spurred AppleInsider to write: "Apple saw a big boost in market share thanks to the launch of the fourth-generation Apple TV with Siri remote. Of the four largest manufacturers (Apple, Roku, Amazon, and Google), Apple saw the greatest unit sales increase year over year, and its share of sales in 2015 was 50 percent higher than in 2014.”

Parks Associates predicts 86 million streaming media players sold glob ...read more

Per a November 2015 survey by Parks Associates, among households with at least one Internet-connected CE device, 14 percent use a Microsoft Xbox as their primary platform to stream video. The Xbox One and Xbox 360 feature an online service, Xbox Live, which allows users to purchase and stream music, television programs, and films, and access third-party content services through media streaming applications.

From the press release "Motor Trend OnDemand Now Available On Xbox O ...read more

Local broadcasters are launching their own branded OTT apps to stay ahead of the curve as cable TV subscriptions fall and streaming subscriptions rise. According to Parks Associates, 36% of U.S. broadband households have at least one streaming media player, up from 27% last year. In late 2015, Apple launched the App Store on Apple TV so that media providers can participate in this industry shift, with Apple CEO Tim Cook stating their view of the future loud and clear: "We believ ...read more

Built on a learning platform, Digital Butler is adaptive, vendor-neutral and provides for a single-stop support marketplace. "Supporting connected consumers is increasingly costly given the growing number of devices in broadband households and the growing technical complexity of these households. Parks Associates research shows that the average broadband household now has over eight connected computing and entertainment devices, compared to 4.6 devices in 2010," said Patrice Sam ...read more

Cirrent not only makes it easier for connected product manufacturers to connect their products to the Internet, it also improves security. Many connected products have security weaknesses that leave home Wi-Fi networks vulnerable to being hacked. In fact, 47% of households with broadband Wi-Fi express privacy or security concerns about at least one smart home device (source: Parks Associates). Cirrent provides multiple levels of security and enables products to connect to Wi-Fi ...read more

“Streaming of entertainment content continues to grow – two-thirds of U.S. broadband households currently connect a CE device to their TV sets – meaning that consumers have a wide variety of viewing options beyond traditional broadcast and pay-TV,” said Barbara Kraus, Director of Research for Parks Associates. “Roku is the most-used streaming media player in the U.S.. While Roku provides more than 1,500 channels, the new Seagate channel will enable consumers to also easily acces ...read more

At CONNECTIONS™, the Parks Associates research team presents consumer adoption and forecasts of new products and services, evaluates new business strategies, and shares concrete recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services.

“The IoT and connected home vision is a complex mix of safety, security, comfort, convenience, entertainment, personalization, and data-backed intelligence, and for two decades, ...read more