Industry Press Releases

Voice control has become a must-have feature for smart home products and entertainment devices. According to research from Parks Associates, the most desired functions to perform by voice are turning the TV on or off; changing channels/launching apps; and controlling the volume. There are currently no unified, hands-free solutions available for service providers that work across their entire footprint, including the range of installed legacy set-top boxes, TVs, and soundbars. Wi ...read more

Parks Associates consumer research reports that 27% of U.S. broadband households use 3+ OTT services. “The streaming video service marketplace is diverse, fragmented and highly competitive, with hundreds of services available. Differentiation is difficult. Leading players are using data in unique ways that create areas of competitive advantage,” said Brett Sappington, Senior Research Director and Principal Analyst, Parks Associates. “Subscriber churn, content licensing decisions ...read more

According to a recent report of Parks Associates, 49% of people say that they see value in bringing sleep data collected from their sleep tracker to their doctor if needed. This is why we developed SleepScore CheckUp: serving both doctors and people with a detailed longitudinal report on the customer’s objectively measured sleep for the most recent 30 nights of sleep.1” 

From the industry press release "SleepScore Labs Announces ‘SleepScore CheckUp’, the Industry-First ‘Slee ...read more

Content streaming isn't the only case for increasing speeds. In a recent report from Parks Associates, U.S. broadband households owned an average of 10.4 connected devices in 2018. The report also predicts the sales of video doorbells will be owned by at least 12% of the U.S. broadband households in 2020; sales of voice assistant capable speakers will reach nearly 65 million units by 2022.

From the press release "Fidelity Communications Upgrades 19,000 Customers to 50 Mbps."

"Cirrent raises the bar on Wi-Fi user experience for connected products. Adding Cirrent technology to automate Wi-Fi provisioning improves both the customer experience and the security of all the Wi-Fi products in the home, which benefits both network operators and consumers," said Arsham Hatambeiki, Senior Vice President of Product and Technology at Universal Electronics Inc. (UEI).

“Half of the consumers experience problems when setting up smart home products,” said Tom Ke ...read more

According to Parks Associates, 26 percent of US broadband homes already own at least one smart home device, and 50% report issues when setting up a smart home device. While CSPs are usually not involved in these purchases, they receive the vast majority of service calls. In addition, consumer brands such as Google, Facebook and Netflix are leveraging their broadband networks for free while many CSPs struggle to compete for these new revenue streams.

From the industry press r ...read more

Parks Associates, a leading market research firm specializing in emerging consumer technology, has reported that by 2020, United States households will have more than 2.3 billion connected devices. One of the more prominent devices entering the household today are smart speakers. In fact, according to NPR and Edison Research, one in six Americans now has a smart speaker. The race is now on to spur further customer engagement with these devices by offering more helpful applicatio ...read more

According to Parks Associates, a leading market research firm, more than 25% of US households with a broadband connection have a smart home device, while more than 60% of ‘smart’ households own more than one device including thermostats, networked cameras, smart lightbulbs and video doorbells. One of the key factors driving the high adoption of smart devices is the emergence and popularity of personal assistants such as Amazon Alexa, which offers unparalleled convenience of voic ...read more