Los Angeles Times

Yahoo still commands a huge audience. Nearly 1 billion people visit a Yahoo website every month.

While content is a risky business, analysts believe it's a way to keep customers engaged.

"Verizon is looking to the future," said Brett Sappington, director of research of consulting firm Parks Associates. "It's about being able to create an audience, and increasingly that audience is going to mobile and moving away from traditional forms of media."

From the article "Thr ...read more

More than half of all U.S. households with broadband subscribe to Netflix, according to Parks Associates. Competitors such as Amazon video are in a quarter of broadband households and Hulu is in about 15%.

"We're at a point where there's so much video traffic going across the Internet," said Glenn Hower, a research analyst for Parks Associates. "It's constantly taxing the networks and at some point, someone's going to have to figure it out, whether it's paying to upgrade it ...read more

A matchup of the titans of tech and TV would mark a watershed moment for the media and Silicon Valley, whose leading companies are flush with cash and hungry for premium content to attract more eyeballs and ad dollars.

The NFL, in turn, could use those deep pockets to help push up the bidding for its Thursday games, which were introduced 10 years ago.

"The more customers, the higher price the NFL can command," said Brett Sappington, director of research at Parks Associat ...read more

The investment comes at a time when there are more than 100 Internet video services operating in the U.S., with at least 40% launching during the past two years, according to Dallas consulting firm Parks Associates. The new TV landscape is pressuring traditional media companies to have a hand in the shifting tide.

From the article "Warner Bros. Acquires Video-On-Demand Service DramaFever" by Yvonne Villarreal.

At the same time, Hulu faces rising competition from Netflix, which ushered in the binge-watching craze and won loyal subscribers with its high-quality shows such as "House of Cards" and "Orange Is the New Black." Amazon also has been making waves with such critically acclaimed shows as "Transparent." By launching its own marquee shows, Hulu hopes to keep subscribers on its service longer. That's important because Hulu has high turnover rate. A report from Parks Associates found ...read more

Snapchat's co-founder and chief executive, Evan Spiegel, who turns 25 on Thursday, said this week that the company plans an IPO, though he declined to offer a timeline.

The new cash will help expand Snapchat's workforce. In February, more than 200 employees worked at Snapchat; today, more than 330 do. It's hiring people in Venice, its headquarters, as well as in New York City and Chicago. Online job postings seek computer engineers, ad sellers and recruiters. But a batch of ...read more

A new study by Parks Associates lends support to Bhise's statement about the potential demand. In U.S. homes with broadband, Parks reported, nearly half of the video viewed on the television was from "nonlinear" sources such as online services, digital recorders, pay-TV video-on-demand channels and DVDs. That's up from less than 40% in the final quarter of 2010.

Sling is still a work in progress in a couple of important ways. The channel lineup isn't final yet, nor has the c ...read more

The Apple Watch enters a tiny market for now, though Apple’s marketing and advertising muscle could change that. Just 4% of U.S. households with high-speed Internet say they are likely to purchase a smartwatch within the next 12 months, according to Parks Associates survey released in June.

From the article "Apple Watch goes beyond being a wrist-sized smartphone" by Paresh Dave.