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Wednesday, October 30, 2013

We Need More Women In Tech: The Data Prove It

Across the technology sector there is a major disparity between men and women.

According to a report by Parks Associates, more women than men are downloading movies and music; women do the majority of game-playing across some platforms; and women have higher “purchase intentions” than men do when it comes to some electronics.

From the article, "We Need More Women In Tech: The Data Prove It" by Derek Khanna.

Monday, March 26, 2012

People Are Barely Using The iPhone 4S's Assistant, Siri

iPhone 4S users are using Siri, the Wall Street Journal reports, citing a forthcoming survey of 482 iPhone 4S users by Parks Associates.

However, usage of Siri appears to be pretty limited. Siri hasn't sparked a big revolution according to Parks' data.

From the article, "People Are Barely Using The iPhone 4S's Assistant, Siri" by Jay Yarow

Friday, April 29, 2011

What The Future Of Music Discovery Looks Like

Meanwhile, social gaming revenues are expected to grow to $5 billion by 2015 (Source: Parks Associates, “Social Games: Market Updates,” April 2011).

From the article, “What The Future Of Music Discovery Looks Like”

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