Rapid TV News

4KTVs will follow a similar, but faster, growth pattern as HDTVs, which have reached 82% of US broadband households after 15 years on the market, according to Parks Associates.

The firm predicts that 4KTVs will reach mass-market pricing in the next two to three years, leading to an on-going adoption curve that will result in a penetration of 4K in 80% of households in approximately ten to 12 years.

"4KTV adoption is following the same pattern as HDTV, but prices are drop ...read more

4K TVs are set to follow a similar, but faster, growth pattern to HDTVs, which have reached 82% of US broadband households after 15 years on the market, according to research by Parks Associates. It predicts 4K TVs will reach mass-market pricing in the next two to three years and top 80% of households in approximately 10 to 12 years.

Parks Associates analysts note 4K will initially be delivered via over the top (OTT), with companies like Netflix, Comcast, and Amazon already ...read more

TV users are demanding exacting standards from the services they pay for, no matter how it is delivered, according to research from Parks Associates.

Unveiling the research at TV Connect 2014, the analyst added that this rule applies regardless of whether the service is offered via over-the-top (OTT), managed operator network, satellite or other delivery mechanisms. Expectations also remain the same regardless of the receiving device, including set-top box or connected CE de ...read more

As Mobile World Congress 2014 continues to unveil the latest in devices capable of supporting video experiences, research from Parks Associates has shown that almost three-tenths of US broadband users watch video on a mobile phone monthly.

Moreover, the analyst’s mobile industry research showed that at present the average user consumed 1.7 hours of video on a mobile phone each week and the number of people in North America who watch mobile video and TV shows on mobile device ...read more

The lure of the new in terms of functionality is to provide a spur to the US pay-TV market over the course of 2014 according to a new survey from Parks Associates presented at CES 2014.

The analyst calculates that by the end of 2014 the US will boast over 103 million pay-TV households. And in what is further good news for the industry, it notes that two-thirds of current pay-TV subscribers are interested in features they currently don't have.

Parks found that remote acce ...read more

The LiveRail platform sends more than 400,000 bid requests per second to over 90 buyers/bidders, enabling them to purchase video advertising inventory in real-time. LiveRail is forecasting that it will deliver 5 billion video ad impressions globally this month.

"Media buyers have quickly realised the benefits of programmatic buying for online display, such as cost efficiencies, reduced ad waste, transparency and control, and are looking to apply the same strategies to their ...read more

The result of increased access in US homes not only to high speed networks but also over-the-top (OTT) content is driving a huge uptake in online video according to new research by Parks Associates.

In its Video-on-Demand: The Road to Revenues, a first quarter 2013 survey of 10,000 US broadband households, the analyst found that 44% of US broadband homes currently have a subscription to some kind of online video service, such as Netflix, Hulu Plus, or Amazon. In the survey, ...read more

The number of US broadband households with a streaming video media device, such as a Roku or an Apple TV, has doubled since 2011, reaching 14% in 2013, new research has revealed.

Parks Associates noted that Roku is the most-used streaming video media device in the US market. In a first quarter 2013 independent survey of 10,000 US broadband households, Parks Associates found, among households with a streaming video media device, 37% primarily use a Roku compared to 24% that p ...read more